Entertainment Marketing Director for Global Sports Platform

6 days ago


New York, New York, United States Fanatics Full time

Company Overview:
Fanatics is a leading global digital sports platform, igniting the passions of fans worldwide. We offer products and services across Fanatics Commerce, Collectibles, and Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through our platform, fans can purchase licensed fan gear, jerseys, lifestyle products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as we build our Sportsbook and iGaming platform.

Achieving Our Goals:
We require strong collaboration and partnership between teams and internal stakeholders. To support this, the ideal candidate will be on site four days per week. To provide employees with flexibility, we offer remote work options up to four weeks per year.

The Role:
This role is responsible for developing and managing a world-class influencer and talent marketing program to expand Fanatics Corporate reach and cultural relevance among key audiences. The focus will be on modernizing our approach, especially towards Gen Z, Gen A, and diverse segments, by leveraging the enhanced capabilities of the Fanatics ecosystem.

Jurisdiction & Benefits:
Based in USA, this full-time position offers an estimated salary of $300,000/year, representing base pay only. Additional benefits include a unique opportunity to work with a prestigious brand, opportunities for professional growth, and a collaborative work environment.

Key Responsibilities:
The ideal candidate will be an entertainment industry expert with proven experience in identifying and connecting with emerging and established talent through strong relationships and creative deal structuring. They must balance the needs of talent with organizational objectives, support decisions with data and research, and collaborate closely with key departments internally across Fanatics Corporate (brand, social, events, etc.) and with key stakeholders across various businesses (ecommerce, collectibles, events, etc.) to drive innovative ideas forward.

Requirements:
A minimum of 15 years of experience in managing external talent and relationships. A minimum of 10 years of quantifiable experience in conceptualizing unique Influencer Marketing Campaigns. A minimum of 5 years of experience overseeing/leading/managing a team of direct reports. Ability to evaluate potential talent on brand fit for Fanatics. Brand, music label, or otherwise talent management experience preferred. Track record of accomplishments in working with key music festivals and cultural moments.



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