Strategic Director, Customer Insights and Marketing Innovation
13 hours ago
**About Digitas Health**
Digitas Health is a leading healthcare marketing agency that helps life sciences companies to bring innovative products to market. We are committed to delivering cutting-edge solutions that drive business results and improve patient outcomes.
**Job Summary**
We are seeking an experienced Strategic Director, Customer Insights and Marketing Innovation to join our team in this freelance (hourly) position with potential for turning into a permanent role. The ideal candidate will have at least 8 years' experience developing customer insight in a marketing or creative agency environment.
**Key Responsibilities**
- Leverage customer insight to help the team come up with great marketing ideas
- Identify high impact opportunities for developing creative customer insights
- Create innovative approaches for coming up with customer insights
**Additional Responsibilities**
- Determine where and how in-depth insight about consumer attitude and behavior can make client marketing more successful
- Apply innovative research and listening methodologies to create relevant, fresh customer insights
- Partner with researchers, analysis groups, and client data organizations to maximize their work's customer insight and marketing program application value
- Optimize the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
- Lead team brainstorms and build productive collaboration to enable successful teamwork
**Requirements**
- At least 8 years' experience working in marketing or strategic services organizations
- Qualitative research experience applying qualitative research techniques
- Familiarity with interpreting and applying quantitative research
- Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
- Familiar with segmentation, analytics, and media research tools
**Salary Estimate:** $150,000 - $180,000 per year
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