Marketing Automation Specialist

3 weeks ago


Kansas City, Missouri, United States Thermo Fisher Scientific Full time

About the Role:

We are seeking a highly skilled Marketing Automation Specialist to join our team at Thermo Fisher Scientific. As a Marketing Automation Specialist, you will be responsible for developing and implementing integrated marketing campaigns in Salesforce Marketing Cloud and Marketo to drive customer acquisition, retention, and engagement.

Key Responsibilities:

  • Develop and run omni-channel marketing campaigns in Salesforce Marketing Cloud and Marketo.
  • Implement integrated campaigns and drive the adoption of standardized processes.
  • Play a key role in implementing segmentation strategies, building robust customer journeys, and establishing engagement scoring and dashboards.
  • Monitor marketing automation platform performance and apply data analysis techniques to evaluate product and market performance, making data-driven decisions.
  • Collaborate with Commercial Operations & Analytics teams to forecast capacity needs and project execution for roll-out of marketing automation strategies ensuring alignment with business needs.

Requirements:

  • 3-5 years of proven experience in marketing automation strongly preferred.
  • Experience in a regulated environment and or life sciences a plus.
  • Proven track record of leading platform launches.
  • Thorough understanding of platform integration, DevOps with agile and lean methodologies driving iterative & incremental product development.
  • Experience in Salesforce Marketing Cloud, Marketo, or other Marketing Automation System is preferred.

What We Offer:

  • Competitive compensation and benefits package.
  • Continuous learning and growth opportunities.
  • A dynamic and supportive work environment.

About Us:

Thermo Fisher Scientific is a global leader in specialty diagnostics that provides diagnostic assays and instruments to improve the diagnosis and management of blood cancers and immune system disorders. We are committed to enabling our customers to make the world healthier, cleaner, and safer.


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