Product Marketing Manager

1 month ago


Brooklyn, Wisconsin, United States eBay Full time
About the Role

eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy focused on our Collectibles initiatives. This is a unique opportunity to become an integral part of the eBay marketing team working with the product teams to support initiatives for our Collectibles portfolio of partners.

Key Responsibilities
  • Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
  • Manage the go-to-market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement.
  • Track customer engagement, product adoption, and business success.
  • Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
Requirements
  • 6+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.
  • Strong track record of developing product and go-to-market strategies at ecommerce companies or within vertical-focused organizations at e-commerce companies.
  • Preferred experience in live shopping and collectibles.
  • Proven ability to drive innovation, execute projects with excellence.
  • Success working collaboratively with cross-functional teams and excellent communication skills.
  • Strong data analysis skills and experience with customer research techniques.


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