Marketing Manager

3 weeks ago

Moreno Valley, California, United States Constellation Brands Full time

Marketing Manager - Regional Impact

Constellation Brands is seeking a skilled Marketing Manager to drive regional marketing efforts and make a significant impact in the beverage industry. As a key member of our marketing team, you will work closely with the Field Marketing Director to plan, develop, manage, and evaluate marketing plans and budgets.

Key Responsibilities:

  • Innovative Marketing Execution: Plan and execute national marketing programming at the regional level, ensuring alignment with brand, channel, and DMA priorities.
  • Strategic Initiative Development: Leverage consumer insights and segmentation research to create actionable regional initiatives that drive business unit marketing and sales objectives.
  • Annual Planning: Develop comprehensive annual plans that support key sales and marketing initiatives, including national programming, regional sponsorships, and media execution.
  • Resource Management: Oversee Local Marketing Funds (LMF) allocation, financial forecasts, budget reviews, and adherence to company and regulatory policies.
  • Opportunity Evaluation: Source and evaluate local marketing opportunities, including media buys, sponsorships, retail extensions, and experiential marketing programs, ensuring brand fit and ROI.
  • Compliance and Legal Approval: Ensure all programming is vetted, legally approved, and compliant with marketing policies.
  • Agency Collaboration: Write program briefs, provide feedback to agencies, and collaborate with Corporate Marketing to enhance programming.
  • Media and Social Media Management: Negotiate and execute media merchandising programs, monitor media partners, and oversee regional social media initiatives to increase consumer engagement.
  • Regulatory Knowledge: Utilize knowledge of local, state, and federal beverage laws in developing and implementing marketing programs.
  • Field Coordination: Work with field sales representatives to manage in-market needs, including events, sponsorships, and retail promotion overlays.
  • Communication and Reporting: Maintain constant communication with key stakeholders and submit regular programming execution evaluations and updates.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • 7+ years of progressive experience in a related role, preferably in the beverage alcohol industry.
  • Expert knowledge of marketing principles, practices, tactics, and tools.
  • Creativity and ability to follow through on marketing projects from inception to completion.
  • Highly developed interpersonal skills, excellent written and oral communication skills, and comfort with public speaking.
  • Successful track record of working with professional sports franchises, music/event venues, and large-scale special events.
  • Proficiency with Microsoft Office applications and adaptability to additional software programs.
  • Confident, proactive, creative, and collaborative style.
  • Strong time management skills and ability to manage multiple projects.
  • Highest degree of ethics and professional conduct.

Preferred Qualifications:

  • Beverage Alcohol industry subject matter expertise.
  • Bilingual (English/Spanish).

Work Environment:

  • Remote work position - PST time zone preferred.
  • Ability to sit and/or stand for long periods and work on a computer for extended periods.
  • Willingness and ability to travel as needed, up to 40%.

Why Constellation Brands:

At Constellation Brands, you will be part of a dynamic and innovative team that is shaping the future of the beverage industry. We offer a collaborative and fast-paced work environment where your creativity and strategic thinking will be valued and rewarded. Join us in creating products and experiences that are Worth Reaching For

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