Digital Media Director

2 days ago

Austin, Texas, United States Callaway Golf Full time
About Callaway Golf

Callaway Golf is a leading manufacturer of premium golf clubs, balls, and performance gear. We're committed to innovation and creating superior products that make every golfer better. Our company is a blend of experience and diverse backgrounds, and we're looking for top-notch talent to join our mission.

Our Portfolio

We're part of Topgolf Callaway Brands, a tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment. Our portfolio includes Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (WGT).

Job Overview

We're seeking a strategic leader to oversee all digital marketing initiatives, focusing on performance-driven campaigns and optimizing digital media channels. This role will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns, leveraging data and analytics to ensure maximum ROI. The ideal candidate will have a proven track record of leading high-performing teams, managing large-scale campaigns, and using analytics to drive decision-making.

Key Responsibilities

  • Lead performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing.
  • Define and optimize marketing funnels to maximize conversions and ensure alignment with broader marketing and business goals.
  • Manage budget for e-commerce and brand campaigns to ensure KPIs and revenue forecasts are achieved.
  • Lead strategy for cross-channel incrementality testing.
  • Oversee day-to-day advertising operations and continuously evaluate and optimize marketing spend and channel allocation.
  • Oversee the development and implementation of a comprehensive SEO strategy, including content strategy and technology roadmap.
  • Maintain effective communication with senior leadership on digital marketing KPIs, strategy, and progress toward business goals.
  • Accountable for developing and monitoring quarterly and annual priorities for the team.
  • Evaluate the effectiveness of all digital marketing channels and create a strategic measurement framework that supports both operational and long-term decisions.
  • Oversee 3P marketplaces, including product setup, merchandising, and media.
  • Use data-driven analysis to identify opportunities for improvement and make recommendations on campaign adjustments to optimize results.
  • Collaborate with the data science and analytics team to build models and frameworks that improve attribution, predictive analysis, and marketing effectiveness.
  • Work with our sister companies to develop a cross-brand acquisition and retention strategy.
  • Foster a culture of collaboration, innovation, and results-oriented thinking within the digital marketing team.
  • Lead, mentor, and grow a high-performing team of digital marketing professionals, ensuring clear direction, KPIs, and performance feedback.
Requirements

  • A bachelor's degree or equivalent combination of education and experience is required.
  • 10+ years of experience in digital marketing, with a strong emphasis on performance marketing and digital media buying.
  • Minimum 5 years of management experience required.
  • Prior search/social/programmatic campaign management required.
  • Experience leveraging web analytics tools and optimizing campaigns based on performance.
  • Experience managing affiliate relationships is a plus.

  • Digital Media Sales Manager

    8 hours ago

    Austin, Texas, United States Direct Digital Holdings Full time

    Job Title: Digital Media Sales ManagerDirect Digital Holdings is seeking a highly motivated and experienced Digital Media Sales Manager to join our team at Orange 142. As a key member of our sales team, you will be responsible for developing and executing sales strategies to drive revenue growth and expand our client base.Key Responsibilities:Develop and...

  • Digital Media Sales Manager

    18 hours ago

    Austin, Texas, United States Direct Digital Holdings, Inc. Full time

    About the RoleWe are seeking a highly motivated and experienced Business Development Manager to join our team at Orange 142, a leading digital media and advertising company. As a key member of our sales team, you will be responsible for driving revenue growth and developing strategic relationships with new and existing clients.Key ResponsibilitiesProactively...

  • Social Media Director

    4 weeks ago

    Austin, Texas, United States DigitalOcean Full time

    Job Title: Social Media DirectorAt DigitalOcean, we're seeking a highly skilled Social Media Director to lead our social media strategy and team. As a key member of our marketing organization, you'll be responsible for developing and executing a comprehensive social media plan that aligns with our brand's values and objectives.Key Responsibilities:Develop...

  • Social Media Director

    1 month ago

    Austin, Texas, United States DigitalOcean Full time

    Job Title: Social Media DirectorWe are seeking a highly skilled Social Media Director to lead our social media strategy and team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media plan that aligns with our brand's values and objectives.Key Responsibilities:Develop and oversee a social...

  • Social Media Director

    7 hours ago

    Austin, Texas, United States DigitalOcean Full time

    Job Title: Director, Social MediaAt DigitalOcean, we're seeking a highly skilled and experienced Director of Social Media to lead our social media strategy and team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media plan that aligns with our brand's values and objectives.Key...

  • Social Media Director

    3 weeks ago

    Austin, Texas, United States DigitalOcean Full time

    Job Title: Social Media DirectorAt DigitalOcean, we're seeking a highly skilled Social Media Director to lead our social media strategy and team. As a key member of our marketing department, you'll be responsible for developing and executing a comprehensive social media plan that aligns with our brand's values and objectives.Key Responsibilities:Develop and...

  • Digital Media Strategist

    1 month ago

    Austin, Texas, United States Kendra Scott Full time

    About Kendra ScottWe are a fashion-lifestyle brand that embodies big dreams, colorful confidence, and inspired design. Our company is built on the values of Family, Fashion, and Philanthropy, and we believe that our employees and customers are the heart and soul of our brand.Position OverviewKendra Scott is seeking a Media Manager who will be responsible for...

  • Digital Media Strategist

    9 hours ago

    Austin, Texas, United States Optimal CAE Full time

    About the RoleThe Account Director will play a pivotal role in driving the development and implementation of media strategies for key client accounts or high-volume accounts. This individual will oversee the alignment of client goals with paid media efforts, ensuring seamless collaboration across internal and external teams.Key ResponsibilitiesLead client...

  • Media Coordinator

    3 weeks ago

    Austin, Texas, United States Bridge Insights & Media Full time

    Job Title: Media CoordinatorBridge Insights & Media is seeking a highly organized and detail-oriented Media Coordinator to support the Media Planning & Buying team in the execution and monitoring of advertising campaigns across various platforms.Key Responsibilities:Coordinate between internal teams, external vendors, and clients to ensure campaigns are...

  • Media Coordinator

    3 weeks ago

    Austin, Texas, United States Bridge Insights & Media Full time

    Job Title: Media CoordinatorBridge Insights & Media is seeking a highly organized and detail-oriented Media Coordinator to support the Media Planning & Buying team in the execution and monitoring of advertising campaigns across various platforms.Key Responsibilities:Coordinate between internal teams, external vendors, and clients to ensure campaigns are...

  • Digital Marketing Director

    2 days ago

    Austin, Texas, United States BluZinc Full time

    Job Title: Digital Marketing DirectorBluZinc is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our marketing team, you will be responsible for developing and executing data-driven marketing strategies to acquire new customers and retain existing ones.About the Role:Develop and execute marketing strategies to drive...

  • Digital Media Marketing Specialist

    1 day ago

    Austin, Texas, United States ResiBrands Full time

    Job Title: Digital Media Marketing SpecialistWe're seeking a skilled digital media marketer to join our team at ResiBrands, a rapidly expanding franchise company with over 500 locations across the country. As a Digital Media Marketing Specialist, you will play a key role in developing branding for our in-house agency and driving growth through Meta Ads.Key...

  • Digital Marketing Director

    2 days ago

    Austin, Texas, United States BluZinc Full time

    Job Title: Digital Marketing DirectorBluZinc is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our marketing team, you will be responsible for driving growth and retention across our digital channels.About the Role:This is an exciting opportunity to work with a rapidly growing health and wellness company,...

  • Digital Media Coordinator

    4 weeks ago

    Austin, Texas, United States Meds Full time

    Job OverviewBlueChew, a leading D2C men's healthcare telemedicine service, is seeking a detail-oriented Associate Media Specialist to join our team in Austin, TX.Key ResponsibilitiesAccurately track and maintain all marketing expenses in our internal attribution platform.Collaborate with the finance team to reconcile billing discrepancies and ensure accurate...

  • Associate Media Director

    2 days ago

    Austin, Texas, United States GSD&M Full time

    Job Title: Associate Media Director - Paid SearchJob Overview:GSD&M is seeking a highly motivated and passionate Associate Media Director specializing in Paid Search to join our growing team. In this role, you will lead our paid search strategies, driving brand awareness, customer acquisition, and overall digital performance.The Associate Media Director,...

  • Digital Media Marketing Specialist

    2 days ago

    Austin, Texas, United States ResiBrands Full time

    Job Title: Digital Media Marketing SpecialistWe're seeking a skilled digital media marketer to join our team at ResiBrands, a rapidly expanding franchise company with over 500 locations across the country. As a Digital Media Marketing Specialist, you will play a key role in developing branding for our in-house agency that services our luxury home services...

  • Media Coordinator

    2 weeks ago

    Austin, Texas, United States Bridge Insights & Media Full time

    Job Title: Media CoordinatorBridge Insights & Media is seeking a highly organized and detail-oriented Media Coordinator to support the Media Planning & Buying team in the execution and monitoring of advertising campaigns across various platforms.Key Responsibilities:Coordinate between internal teams, external vendors, and clients to ensure campaigns are...

  • Media Coordinator

    2 weeks ago

    Austin, Texas, United States Bridge Insights & Media Full time

    Job Title: Media CoordinatorWe are seeking a highly organized and detail-oriented Media Coordinator to join our team at Bridge Insights & Media. As a Media Coordinator, you will play a critical role in supporting the Media Planning & Buying team in the execution and monitoring of advertising campaigns across various platforms.Key Responsibilities:Coordinate...

  • Digital Marketing Director

    3 weeks ago

    Austin, Texas, United States BluZinc Full time

    Job Title: Digital Marketing DirectorBluZinc is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our marketing team, you will be responsible for driving growth and retention across our digital channels.Key Responsibilities:Customer Acquisition & Retention:Develop and execute data-driven marketing strategies to acquire...

  • Senior Media Strategist

    1 day ago

    Austin, Texas, United States Sphere Digital Recruitment | Best Small Company 2022 Full time

    Client Lead, StrategySphere Digital Recruitment | Best Small Company 2022 is seeking a highly skilled Client Lead, Strategy to join our team. As a key member of our team, you will be responsible for crafting innovative media strategies for our clients and overseeing their execution.Key Responsibilities:Crafting tactical and innovative media strategies for...