Senior Marketing Manager
3 weeks ago
At Waldorf Astoria Hotels & Resorts, we are seeking a highly skilled Senior Marketing Manager to join our leadership team. As a key member of our marketing team, you will be responsible for planning and executing all marketing strategies for our award-winning boutique property.
Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. You will work closely with our hotel's General Manager, Director of Sales, Director of Revenue Management, and Director of Finance to ensure alignment and success.
Some of your key responsibilities will include:
- Establishing the hotel positioning and content/messaging strategy based on the hotel's business and customer mix as well as brand pillars.
- Collaborating with sales leaders to provide marketing support to all sales-impacted market segments.
- Conducting market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
- Managing the strategic direction, execution, and regular audits of marketing-specific assets, collateral, and digital content, including website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
- Creating and executing all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
- Supporting in the development and execution of PR & social media strategies including influencer and media relations.
- Responsible for the agency vetting process, relationship/management, and ensuring agency alignment to the wider strategic plan and goals.
- Management and execution of local partnerships for activation/sponsorship opportunities that align with the hotel's positioning.
- Preparing for and attending strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.
We offer a competitive compensation package, including medical insurance coverage for you and your family, a go Hilton travel discount program, employee stock purchase program (ESPP), and opportunities for professional development and growth.
At Waldorf Astoria Hotels & Resorts, we are committed to providing exceptional guest experiences and delivering outstanding results. If you are a motivated and results-driven marketing professional with a passion for hospitality, we encourage you to apply for this exciting opportunity.
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