Digital Marketing Specialist
2 weeks ago
The Digital Marketing Coordinator plays a crucial role in developing and implementing marketing campaign strategies for various university/industry partnership projects. This position involves creating and editing multimedia content, coordinating social media efforts, and working with a team dedicated to innovation.
Key Responsibilities:- Develop and manage marketing campaigns across multiple channels, including social media, email, and content marketing.
- Collaborate with the creative team to design and produce marketing materials, such as ads and graphics.
- Monitor and report on campaign performance using analytics tools, making adjustments as needed.
- Manage social media accounts and engage with followers to build brand loyalty.
- Coordinate with external partners and agencies for promotional activities.
- Review, edit, and proofread all marketing content for accuracy, clarity, and consistency.
- Ensure that all content adheres to brand guidelines and maintains a high level of quality.
- Design and produce marketing materials, including ads and graphics.
- Conduct research to enhance content relevance and accuracy.
- Edit testimonials and other short-form videos for YouTube, webpages, and social media.
- Produce multimedia support content for professional education courses and events.
- Associate's degree or higher from an accredited college or university or demonstrated skill level and years of relevant work experience.
- Education or experience in marketing, advertising, graphic design, media production, or content creation.
- Experience in graphic design or familiarity with design software.
- Knowledge of content marketing strategies and tactics.
- Webpage design and development.
- Strong organizational and project management skills.
Southern Utah University is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other protected classes.
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