Digital Marketing Strategist

12 hours ago


Park City, Utah, United States Groupe Rossignol Full time
Job Title: Digital Marketing Specialist

At Groupe Rossignol, we are seeking a highly skilled Digital Marketing Specialist to join our team. As an integral part of our go-to-market strategy, you will be responsible for ensuring our digital marketing initiatives align with our global brand strategies and regional commercial goals.

Key Responsibilities:
  • Develop and Implement Digital Content Strategies: Create and execute digital content plans across all internal and 3rd party platforms for our Group Rossignol brands and divisions.
  • Collaborate with Marketing Teams: Work closely with brand, consumer marketing, and e-commerce teams to refine and adapt digital platforms and calendars to support our NorAm market goals and initiatives.
  • Website Content Management: Regularly update, audit, and develop website content to support our NorAm market goals and initiatives in collaboration with marketing teams.
  • Paid Advertising: Develop and implement paid advertising campaigns across various consumer touchpoints, including Meta, Google, affiliate, 3rd party media, and endemic partnerships.
  • Campaign Performance Monitoring: Work with our global Digital Marketing Manager to develop and monitor campaign performance.
  • Key Account Management: Maintain regular oversight and outreach with key accounts and e-tail partners to ensure brand and product assets are utilized to elevate online merchandising.
Qualifications:
  • Bachelor's Degree in Marketing: A degree in marketing, digital marketing, communications, or a related field.
  • Digital Marketing Skills: Proficiency with Google, digital advertising, social media, and influencer analytics.
  • Modern Social Media Knowledge: Active knowledge of modern social media platforms, best practices, and website analytics.
  • Communication and Interpersonal Skills: Outstanding communication and interpersonal skills, creativity, and attention to detail.
  • Analytical and Organized: Analytical, interpretive, and organized self-starter with the ability to communicate effectively in both verbal and written forms.


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