Digital Marketing Manager
19 hours ago
Kodiak Cakes is a leading food company that is revolutionizing the industry with its better-for-you breakfast and snacking options. Our mission is to become the most loved, next-generation food brand, and we're well on our way. We craft the best-selling whole grain flapjack mix in the nation, along with toaster waffles, baking mixes, oatmeal, syrup, and snacking options at all major retailers.
Job SummaryWe're seeking a highly skilled Performance Marketing Manager to lead the execution of our digital advertising efforts. This role plays a critical part in acquiring new households and staying top-of-mind with our consumers to keep them coming back. The Performance Marketing Manager is responsible for Kodiak's full-funnel digital marketing execution from awareness, to consideration, to conversion and retention.
Key Responsibilities- Plan, execute, and optimize digital paid media campaigns on all social and digital channels with an emphasis on Meta, Google.
- Track, measure, and generate regular reports tying in period-over-period growth and performance against historical/platform benchmarks.
- Leverage analytics to optimize performance and scale campaigns.
- Execute full-funnel campaigns by targeting and tracking consumers throughout the customer journey.
- Research and test new advertising channels while constantly re-evaluating the efficiency of ad spend.
- Implement effective customer acquisition, and retention tactics.
- Manage advertising budget and plan campaigns, accordingly, spending in the most effective and efficient ways.
- Work cross-functionally to analyze retail sales data to identify retail sales lift from digital media spending.
- Collaborate with agency partners to guide the strategy and execution of our programmatic buying.
- 3+ years of experience executing media buys and managing digital advertising for a brand.
- Bachelor's degree.
- Expert in full-funnel marketing techniques and an in-depth understanding of the customer journey.
- Growth mindset with a relentless desire to always be improving.
- Proficient in all aspects of digital advertising, including paid social and the programmatic landscape.
- Experience leveraging analytics to optimize performance.
- Comfortable analyzing data to communicate results and refine strategies.
- Organized and able to generate reports to tell a clear story.
- Strong ability to manage multiple long-term and short-term projects.
- Quick learner, analytical thinking, and able to rapidly acquire and apply skills.
- Understands the role that creative plays in successful advertising.
- Strong people skills and ability to effectively manage conflict.
- Proficient in Microsoft Office, especially Excel.
- Competitive compensation and benefits package.
- Relocation assistance.
- Annual performance bonus.
- A company fleet of snowboards and other equipment.
- Active lifestyle allowance.
- Therapy Benefit.
- All-you-can-eat flapjacks.
- Flexible vacation.
- Early-out Fridays.
- Parental leave.
- Casual dress code.
- A variety of other Kodiak-unique perks.
We foster a truly inclusive community that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds and perspectives to create a culture of belonging that feeds epic days & wilder lives.
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