Revenue Marketing Manager

2 weeks ago

Chicago, Illinois, United States OpenGov Inc. Full time

OpenGov is proud to host a remarkable team dedicated to our mission of enhancing government effectiveness and accountability. By implementing the OpenGov Cloud across state and local governments, we are revolutionizing communities to foster their growth.

Picture yourself facilitating small business owners in launching their ventures more swiftly, ensuring our tax contributions are accurately tracked, improving infrastructure safety, streamlining the permitting process, and aiding in disaster recovery efforts. The contributions you make here have a significant influence on the lives of many.

OpenGov has been recognized as a 2023 Top Workplaces USA award winner and is listed among Forbes America's Best Startup Employers.

Join our intelligent, enjoyable, and humble team to embark on the most fulfilling career journey of your life.

Position Overview:

OpenGov is in search of a talented Marketing Operations Specialist to become a part of our vibrant Revenue Operations team—supporting Go-To-Market Leadership in strategic initiatives, program management, and analytical reporting. This position encompasses a wide range of collaborative responsibilities, including enhancing and scaling operational processes, executing marketing campaigns via our marketing automation and CRM systems, developing campaign and funnel analytics, managing the contact database, and serving as a key collaborator with the entire Marketing team. You will ensure that our marketing efforts are seamlessly coordinated, executed, assessed, and optimized in conjunction with our Sales and Customer Success teams to maximize impact and efficiency.

Key Responsibilities:

  • Work closely with cross-functional go-to-market partners (growth marketing & marketing leadership, sales operations, sales, customer success, etc.) to align marketing efforts with organizational goals.
  • Serve as the primary business owner of Marketo (or future Marketing Automation platforms), overseeing all campaigns and programs (e.g., lead scoring) while collaborating with the business systems team on CRM integration, field mapping, automation, troubleshooting, and communicating any changes or implications on existing processes.
  • Drive the continuous development and enhancement of lead lifecycle workflows, data enrichment, lead scoring, segmentation, and multi-touch drip nurture campaigns.
  • Oversee the contact database by establishing programs for quarterly updates, enrichment, cleansing, deduplication, and segmentation to uphold data quality and integrity.
  • Collaboratively develop, implement, and document standards and definitions with Sales Operations for marketing processes and campaign follow-up that facilitate effective pipeline generation through SLAs.
  • Create and maintain marketing dashboards to monitor and measure key metrics against targets and campaign effectiveness—providing insights and recommendations for enhancement.
  • Partner with FP&A to analyze demand generation budgets and ROI reporting, ensuring all marketing expenditures are accurately tracked against quarterly and annual plans.
  • Manage list imports and attribution reporting from conferences, content marketing, and other marketing initiatives to ensure an efficient transition to the sales team.
  • Promote best practices in various marketing technologies, including Marketo, Salesforce, Google Analytics, Terminus, LeanData, ZoomInfo, or similar database tools, and Domo or similar BI tools.

Qualifications and Preferred Experience:

  • B.A. in Business, Marketing, Analytics, or a related field is preferred.
  • 3-5 years of experience in a marketing operations role within a SaaS organization.
  • Proficient user of Salesforce and Marketo for managing lead databases and executing lead scoring and email nurture campaigns.
  • Skilled in Excel, including VLOOKUP, pivot tables, and the ability to join large datasets for streamlined data analysis and reporting.
  • Possess a growth mindset, eager to learn and adapt within the first few months.
  • Demonstrate leadership capabilities to take ownership of the marketing operations function and cross-functional initiatives.
  • Exhibit impeccable attention to detail and adherence to deadlines while managing multiple tasks.
  • Highly analytical, with the ability to distill complex information and datasets into actionable insights.
  • Comfortable in a fast-paced startup environment with a collaborative mentality.
  • Passionate about technology, an excellent communicator, and driven to learn and enhance processes.

Compensation: $80,000 - $140,000 annually

Additional Compensation: Eligible for bonuses.

The final compensation will be determined based on various factors such as qualifications, expertise, and the candidate's geographical location.

What Sets OpenGov Apart:

» Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is a mission-driven leader recognized as one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and a member of SF and Silicon Valley Business Times' 40 under 40 class of 2018.

» Growth: Achieving record-breaking growth with over 1,800 governments utilizing our products.

» Culture: Honored with the 2023 Top Workplaces USA award, recognized as one of the Top 25 Cloud Companies to Work For, and awarded the Forbes 2022 Best Startup Employers title.

» Benefits: Comprehensive benefits package including 90% paid Medical/Dental/Vision premiums for employees, fully covered Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more.

» Product: Acknowledged in the GovTech 100 for seven consecutive years, we lead in cloud software solutions for cities, counties, and state agencies across the nation.

» Mission-Driven: We are a technology company fueled by our mission to foster more effective and accountable government.

Join us in making a positive social impact.

OpenGov is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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