Digital Marketing Coordinator

5 days ago


Saint Petersburg, United States The Fountain Group Full time
Job Description

We are seeking a highly skilled Digital Marketing Coordinator to join our team at The Fountain Group. As a key member of our marketing team, you will be responsible for supporting the execution of our Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs.

Key Responsibilities:

  • CRM Campaign Development and Execution:
    • Support the development and execution of targeted, journey-based marketing campaigns to drive sales and conversion.
    • Communicate with internal teams and manage a comprehensive CRM campaign calendar to support CRM activities.
    • Collaborate with the DDX/CRM Team to streamline information and support the execution of strategic CRM programs.
    • Work with CRM agencies to set up campaigns and deliver assets for email, paid media, direct mail, and SMS deployments.
    • Ensure all relevant parties are notified prior to campaign deployment.
  • Analysis and Optimization:
    • Review and analyze campaign analyses from data supplied by CRM agencies and internal databases.
    • Deliver and present ad hoc analysis requests internally.
    • Monitor campaign results, such as open rates, click-through rates, and unsubscribe rates, to maintain and adjust best practices and benchmarks.
    • Monitor competitors and other retailers to stay up-to-date on best practices and CRM trends.
  • Customer Acquisition and Database Maintenance:
    • Support database quality and implement database updates and upgrades.
    • Brainstorm and implement new acquisition tactics to continue to grow an active and engaged customer base.
    • Collect and analyze feedback from internal systems to support campaign execution expectations and goals.

Requirements:

  • Bachelor's Degree in Marketing, Business, or a related field.
  • 1-3 years of marketing or digital marketing experience.
  • Beauty and/or cosmetics industry experience.
  • Brand management CRM marketing channels experience (Salesforce preferred).
  • Email, text, and app marketing experience.
  • Retail background is not mandatory but is helpful.
  • Excellent written and verbal communication skills.


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