Digital Marketing Coordinator
5 days ago
We are seeking a highly skilled Digital Marketing Coordinator to join our team at The Fountain Group. As a key member of our marketing team, you will be responsible for supporting the execution of our Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs.
Key Responsibilities:
- CRM Campaign Development and Execution:
- Support the development and execution of targeted, journey-based marketing campaigns to drive sales and conversion.
- Communicate with internal teams and manage a comprehensive CRM campaign calendar to support CRM activities.
- Collaborate with the DDX/CRM Team to streamline information and support the execution of strategic CRM programs.
- Work with CRM agencies to set up campaigns and deliver assets for email, paid media, direct mail, and SMS deployments.
- Ensure all relevant parties are notified prior to campaign deployment.
- Analysis and Optimization:
- Review and analyze campaign analyses from data supplied by CRM agencies and internal databases.
- Deliver and present ad hoc analysis requests internally.
- Monitor campaign results, such as open rates, click-through rates, and unsubscribe rates, to maintain and adjust best practices and benchmarks.
- Monitor competitors and other retailers to stay up-to-date on best practices and CRM trends.
- Customer Acquisition and Database Maintenance:
- Support database quality and implement database updates and upgrades.
- Brainstorm and implement new acquisition tactics to continue to grow an active and engaged customer base.
- Collect and analyze feedback from internal systems to support campaign execution expectations and goals.
Requirements:
- Bachelor's Degree in Marketing, Business, or a related field.
- 1-3 years of marketing or digital marketing experience.
- Beauty and/or cosmetics industry experience.
- Brand management CRM marketing channels experience (Salesforce preferred).
- Email, text, and app marketing experience.
- Retail background is not mandatory but is helpful.
- Excellent written and verbal communication skills.
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