Marketing Automation Specialist

3 days ago

Bellingham, Washington, United States PLACE Corporate Careers Full time
About the Role

We are seeking a highly skilled Marketing Operations and Automation Manager to join our team at PLACE Corporate Careers. As a key member of our marketing team, you will be responsible for developing and executing audience segmentation strategies, creating and deploying CRM/lifecycle automation, and driving the execution of database re-engagement and growth initiatives.

Key Responsibilities
  • Develop and manage audience segmentation efforts to deliver personalized marketing messages tailored to distinct audience segments and customer lifecycle stages.
  • Create and deploy new CRM/lifecycle automation to support cross-departmental goals.
  • Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively.
  • Develop and deploy enablement resources such as 1:1 emails, playbooks, and scripts in conjunction with sales and marketing stakeholders.
  • Oversee the end-to-end process of creating, scheduling, and deploying email, push, and text campaigns, including A/B testing where possible, analyzing campaign results and iteratively optimizing performance to achieve strategic objectives.
  • Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives.
  • Develop dashboards and ad hoc reporting.
  • Collaborate closely with the content team to enhance customer engagement and synchronize messaging and branding across all touchpoints.
  • Partner with IT and the Marketing Operations Director to drive MarTech roadmap.
  • Partner with Marketing Operations and IT teams to ensure data integrity and hygiene, implementing workflow automation to streamline processes and drive operational efficiency.
Requirements
  • Possess 3-5 years in marketing or sales operations.
  • Strong familiarity with audience management, email marketing, and other marketing processes.
  • Proficient in HubSpot or other CRM platforms, with a deep understanding of CRM functionalities, automation, and data management.
  • Highly adaptable with strong listening skills, capable of effectively collaborating with cross-functional teams to drive results.
What We Offer
  • Medical, Health Savings Account, Dental, Vision benefits.
  • Accidental and Illness Insurance, Life Insurance, Short Term Disability.
  • Long Term Disability Insurance and 401k program eligibility.
  • Vacation Time as Needed, 10 Sick Days, 9 paid holidays and 2 paid floating holidays, 3 days of Bereavement Leave, Time off for Voting and Jury Duty, Employee Assistance Program.
  • Yearly Stock Purchase Program eligibility.
Salary

$65,000- $75,000 per year.

Job Type

Full-time.

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