Marketing Project Manager
4 weeks ago
First Citizens Wealth is seeking a detail-oriented Marketing Project Manager to support our integrated marketing program. This role is well-suited for a team player who enjoys writing, developing, and managing content, events, collaborating with colleagues, and managing vendors to produce multi-channel marketing campaigns.
Key Responsibilities
• Enable the launch and help manage the production of tactics for marketing campaigns and programs that drive qualified business leads pipeline to help close new business opportunities.
• Align marketing requests from sales and key business stakeholders to our Wealth and Consumer Marketing plans.
• Collaborate with our Marketing centers of excellence to execute and optimize marketing channels (email, social, web etc), through a content marketing strategy that works with our overall advertising and PR strategy.
• Assist in the management of annual, segment-based content marketing plan, within budget, across a range of activities, including public relations, sponsorships, digital marketing, webinars, events and client communications.
• Collaborate with colleagues in Marketing and business area leaders to develop content programs, and events.
• Ensure content aligns with and supports advertising and branding objectives while working alongside PR, sponsorships, corporate partnerships and experiential events.
• Manage and optimize the use of marketing channels for content distribution and engagement (email, social, web etc.)
Requirements
• Bachelor's Degree and 4 years of related marketing project management experience OR High School Diploma or GED and 8 years of related experience.
• Strong interpersonal and written communication skills, enjoys working in a fast-paced environment and can work well deadlines.
• Proficiency in technology disciplines: Optimizely, Jira, Microsoft Office
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