Strategic Alliances Marketing Manager
4 weeks ago
As a Partner Marketing Manager, Strategic Alliances at Dynatrace, you will play a key role in developing and executing marketing plans to support our global systems integrator (GSI) partners. This is a global role that requires collaboration with Field and Regional Partner Marketers to execute local marketing initiatives.
Marketing activities will focus on creating demand and awareness of our joint offerings in the market. You will be responsible for identifying scalable and repeatable initiatives to drive success. This is a demand-focused role, and metrics for success will focus on key persona engagement and pipeline contribution.
As we focus on building and maturing relationships with GSI partners, this role presents an opportunity to shape the future of strategic alliance marketing at Dynatrace.
Responsibilities:- Build plans and execute marketing activities that directly support our strategy.
- Serve as a primary point of contact for internal and external Strategic Alliance marketing requests while collaborating with key stakeholders to develop and own the marketing plan.
- Work with a specialist agency to develop standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such as value proposition and sales cheat sheets.
- Establish a plan for Strategic Alliance communications with partner marketing comms.
- Build and maintain relationships with external stakeholders, including key Strategic Alliance partners, and internal stakeholders, including the Dynatrace Strategic Alliance team.
- Build and manage relationships with key partners, such as DXC.
- Create and deliver partner-facing marketing materials and assets.
- Work closely with the global and regional marketing teams to amplify Strategic Alliance Partner presence in campaigns, programs, and events where appropriate.
- Manage the partner marketing budget to align with strategic priorities and drive results.
- Minimum Requirements:
- 3 years of progressive experience in Partner Marketing, preferably within the Tech industry.
- Bachelors Degree.
- Preferred Requirements:
- Proven track record developing and executing successful partner marketing programs.
- Strong understanding of go-to-market strategies.
- Experience in building and managing relationships with key partners.
- Proficiency in collaborating with cross-functional teams to advance the Strategic Alliances plans.
- Travel may be required in this role (up to 10%).
- Candidates are required to work EST hours for this position, and can be remote or hybrid depending on location.
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