Mobile Marketing Manager

4 weeks ago


Boston, Massachusetts, United States Wayfair Full time

About the Role

The Mobile Marketing Manager will be responsible for leading the development and execution of mobile marketing strategies to drive customer engagement and revenue growth. This role will work closely with cross-functional teams to develop and implement A/B testing roadmaps, manage vendor relationships, and optimize mobile channel performance.

Key Responsibilities

  • Develop and execute mobile marketing strategies to drive customer engagement and revenue growth
  • Lead A/B testing roadmaps to optimize mobile channel performance
  • Manage vendor relationships to ensure high-quality services
  • Work closely with cross-functional teams to develop and implement marketing strategies
  • Monitor and analyze mobile channel performance to identify areas for improvement

Requirements

  • Bachelor's degree in Business, Economics, or related field
  • 4+ years of experience in marketing or related field, with a focus on mobile marketing
  • 1+ years of management experience, with a proven track record of leading cross-functional teams
  • Strong analytical and problem-solving skills, with experience with A/B testing and statistical analysis
  • Excellent communication and project management skills

About Wayfair

Wayfair is one of the world's largest online destinations for the home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all.



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