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Event Marketing Manager

1 month ago

Boston, Massachusetts, United States Allspring Full time
About the Role

We are seeking a highly motivated and organized Event Marketing Manager to join our Strategic Events & Sponsorships Team. This role will be responsible for the comprehensive management and execution of various events, industry conferences, and brand activations to support business growth.

The Event Marketing Manager will work closely with the Creative Services Team to develop event collateral, manage programming and production, and oversee event logistics. This person will also be responsible for managing budgets, negotiating contracts, and reconciling invoices to ensure efficient financial management of events.

The ideal candidate will have a strong background in marketing and events management, with a proven track record of delivering successful events. They will be highly proficient in event management platforms, have excellent negotiation and project management skills, and be able to work effectively in a hybrid working model.

Responsibilities

  • Manage planning and execution of multiple in-person, virtual, and hybrid events, conferences, and tradeshows.
  • Create event agendas and define attendee experience across all formats.
  • Coordinate venue selection and logistics, including food and beverage, transportation, accommodations, outside activities, and décor, to create world-class event environments.
  • Oversee numerous third-party vendors, such as DMCs, hotels, caterers, virtual event companies, printers, and speakers' bureaus, to ensure seamless collaboration and successful event outcomes.
  • Manage programming and production, including A/V, broadcast, and streaming capabilities, to deliver engaging and impactful event content.
  • Work closely with the Creative Services Team on event collateral, such as signage, promotional materials, messaging, and branding, and presentation materials.
  • Utilize event management tools to register and track meetings and events, manage registration and event spend, and build event applications.
  • Manage budgets, negotiate contracts, and reconcile invoices to ensure efficient financial management of events.
  • Conduct thorough post-event analysis, including analyzing metrics and survey results, to evaluate the success of events and determine areas for improvement.

Qualifications

  • Bachelor's degree with at least 5-7 years in marketing and events management, preferably in financial services.
  • Strong event management skills with demonstrated ability to identify opportunities for innovation and continuous improvement, and ability to execute projects in a timely manner.
  • Excellent negotiation, project management, and time management skills to ensure successful event outcomes.
  • Budget oversight skills, including the creation, management, analysis, and reconciliation of event budgets.
  • Proficiency in event management platforms to effectively manage event logistics and registrations.
  • Highly proficient in Microsoft Word, Excel, and PowerPoint.
  • Experience in managing event vendors and partners, service providers, and venues, and cultivating industry relationships.
  • Passion for event delivery and creating engaging experiences; must take an interest in keeping up with industry trends.