Global Product Marketing Manager
3 days ago
TikTok is a platform that empowers creativity and brings joy to its global community of users and creators. We are seeking an insights-driven product marketer to oversee our global Responsibility marketing initiatives.
Key Responsibilities- Help shape and promote important Trust and Safety narratives, programs, and product launches globally.
- In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels.
- Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
- Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
- Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans.
- Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
- Partner closely with leaders in product, marketing, PR, public policy, operations, strategy, and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
We are looking for a candidate with the following qualifications:
- Possess a passion for TikTok and our mission.
- Be comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization.
- Have experience conceptualizing, planning, and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators.
- Bring a creative approach and fresh ideas to build marketing campaigns around product.
- Have strong project management skills, able to work on multiple projects simultaneously.
- Experience in creating and executing global marketing campaigns is a plus.
- Be a charismatic, compelling speaker and strong oral & written communication skills.
- Have 4+ years of marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing.
- Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling and product marketing is a plus.
- Have high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
- Excellent organization, project management, and problem-solving skills.
- High level of integrity as well as interpersonal skills as you often act as the glue between internal departments.
- Be a compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too. We are committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
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