Global Product Marketing Manager
2 days ago
TikTok is seeking a seasoned Global Product Marketing Manager to spearhead the development and execution of global marketing strategies for our Discovery and Community products. This critical role will focus on setting the tone for our global marketing efforts, driving awareness and adoption of our products, and collaborating with cross-functional teams to achieve key business objectives.
Responsibilities- Develop and execute global product marketing strategies, narratives, and campaigns to drive awareness and adoption of our Discovery and Community products.
- Partner with regional marketing teams to enable localized creative development, user targeting, and channel strategies.
- Collaborate with global product teams to align on key product priorities and milestones, ensuring seamless execution plans.
- Work closely with product, marketing, PR, operations, strategy, and finance teams to ensure cross-functional coordination and alignment.
- Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world.
- 3+ years of product marketing experience in mobile/tech/consumer products.
- Experience conceptualizing, planning, and launching marketing campaigns, driving awareness and adoption of new products and services, and owning key performance indicators.
- Comfortable working in an experimental and fast-paced environment within a complex, matrixed organization.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. We are passionate about celebrating our diverse voices and creating an environment that reflects the many communities we reach.
We are committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
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Global Product Marketing Manager
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Global Product Marketing Manager
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