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Marketing Coordinator

2 months ago

Modesto, California, United States Work World Full time
Marketing Coordinator Job Description

We are seeking a highly skilled Marketing Coordinator to join our corporate marketing team at Work World. As a Marketing Coordinator, you will play a critical role in supporting our day-to-day marketing campaigns and long-term strategic marketing initiatives.

Key Responsibilities:
  • Assist in the development and execution of integrated marketing campaigns across digital channels, retail locations, and traditional media channels.
  • Collaborate with cross-functional teams to maintain the marketing shared drive, run day-to-day operations of project management software, schedule and lead meetings with internal and external partners, and manage the 360 marketing calendar.
  • Work with product vendors to bring partnership marketing efforts to life, coordinate campaign briefs and creative approvals, report results, and submit administrative claims for shared marketing funds.
  • Manage the day-to-day of email marketing campaigns, leverage our email list of 200K+ subscribers, brief in creative, communicate campaign strategies, approve assets, and report results.
  • Recommend strategies to foster and improve our email marketing outreach.
  • Manage the day-to-day of our owned social media pages, manage the social content calendar, publish content, manage our social community, respond to comments and messages, recommend strategies to foster and improve our social media presence, and report results.
  • Work collaboratively with our external digital agency to communicate campaign strategies and budgets, brief in creative, approve assets, and report results.
  • Collaborate with our internal store operations team to bring monthly in-store marketing campaigns to life across our 34 store locations, including store POP signage, exterior posters and graphics, gift-with-purchase items, and other POP materials.
  • Lead customer outreach and day-of execution for periodic in-store events for customers.
  • Collaborate with our radio, OOH, and print media external partners to communicate campaign strategies and budgets, brief in creative, approve assets, and report results.
  • Work collaboratively with our product vendors, external graphic designer, and internal merchandising team to bring large annual sales to life across our website and retail store locations.
Requirements:
  • Bachelor's degree in marketing, business, or related field.
  • Minimum 1 year experience in a professional marketing position.
  • Demonstrated experience with integrated marketing campaigns, including digital and traditional media.
  • Demonstrated experience in a retail store environment or with a retail company, with a strong understanding of successful retail marketing tactics.
  • Excellent project management skills, including experience with project management software.
  • Demonstrated understanding of online community management best practices, specifically social media and email marketing.
  • Strong understanding of current marketing best practices and marketing analytics, and ability to make recommendations for our company to improve our marketing performance.
  • Professional experience with apparel and/or footwear retail, preferred.
  • Excellent computer skills, and ability to learn multiple software applications quickly, and use a variety of software applications proficiently.

This is a remote position that requires the employee to work remotely while communicating virtually with the Work World stores and corporate team around the country. Periodic travel to our retail store locations is required. This position must be based in California, Nevada, or Washington and in a market where Work World has a store presence.

Pay Range: USD $55,000 - $65,000 per year.