Digital Marketing Specialist

7 days ago


Golden, Colorado, United States Instrumental Group Full time
Job Title: SEM Marketing Specialist

Instrumental Group is seeking a highly skilled SEM Marketing Specialist to join our team. As an SEM Marketing Specialist, you will be responsible for driving online visibility, traffic, and conversions for our clients.

Key Responsibilities:
  • Develop and implement effective search engine optimization (SEO) strategies to improve online visibility and drive organic traffic.
  • Manage and optimize paid advertising campaigns across multiple platforms, including Google Ads and social media.
  • Conduct keyword research and analysis to identify opportunities for improvement and optimize campaign performance.
  • Monitor and analyze campaign performance using data and metrics to inform optimization decisions.
  • Collaborate with cross-functional teams to ensure alignment and consistency across all marketing channels.
  • Stay up-to-date with the latest trends and best practices in search engine marketing and optimization.
Requirements:
  • 3+ years of experience in search engine marketing and optimization.
  • Proven track record of success in driving online visibility, traffic, and conversions.
  • Strong understanding of search engine algorithms and how to optimize for them.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
What We Offer:
  • A dynamic and fast-paced work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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