Director of Marketing Programs

1 week ago


Santa Clara California, United States PDF Solutions Full time

About the Role:

This is a key position within the PDF Solutions marketing department, reporting to the VP of Corporate Strategic Marketing. The ideal candidate will have a strong background in corporate marketing, marketing programs, and account-based marketing.

Key Responsibilities:

  • Develop and implement a new PDF Solutions corporate marketing strategy, brand strategy, and messaging architecture.
  • Design and execute sales campaigns and account-based marketing initiatives targeted at specific market segments and customer groups.
  • Develop a taxonomy of product marketing collateral and lead the development of product marketing materials for key products.
  • Lead the development of customer references and customer stories for use across multiple platforms.
  • Engage with leading industry analysts to position PDF Solutions in the landscape of solutions covered and reviews by the industry analyst community.

Requirements:

  • 5-10 years of experience in corporate marketing, marketing programs, ABM, or public relations.
  • 5-10 years of experience in the high-tech and/or electronics industry.
  • Experience in the semiconductor industry is a plus.
  • Experience with software, SaaS, and cloud solutions is a plus.
  • BS/MS in business or engineering is preferable.
  • Able to legally work in the USA.
  • Experience with the Chinese/Taiwanese market is a plus.

Compensation:

The salary range for this position is USD $[phone number removed] - USD $[phone number removed] per year.



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