Marketing Lead for Retail Industry

4 days ago


New York, New York, United States Braze Full time

At Braze, we're looking for a seasoned marketing professional to join our team as an Industry Marketing Lead for Retail. This role will focus on developing and executing industry-specific marketing strategies that drive adoption and demonstrate the value of Braze's platform in helping Retail & eCommerce brands achieve their marketing objectives.

About the Role
  • We're seeking a strategic thinker who can develop and execute go-to-market strategies tailored to the Retail & eCommerce industry.
  • The ideal candidate will have a strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
  • This role requires excellent communication and collaboration skills, with the ability to influence and lead teams across different departments.
Key Responsibilities
  • Develop and execute industry-specific marketing strategies that drive adoption and demonstrate the value of Braze's platform in helping Retail & eCommerce brands achieve their marketing objectives.
  • Collaborate with sales, product marketing, and customer success teams to position Braze as the leading customer engagement solution in the Retail & eCommerce industry.
  • Create and manage content and marketing programs that highlight the relevance of Braze for the Retail & eCommerce industry.
About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. We're proud to be certified as a Great Place to Work in the U.S., the UK, and Singapore.

As a member of our team, you'll enjoy a comprehensive benefits package, including equity grants, retirement and employee stock purchase plans, flexible paid time off, and professional development opportunities.



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