Mass Market Retail Shopper Insights Strategist
4 days ago
We are seeking a highly skilled Mass Market Retail Shopper Insights Strategist to join our team at Revlon. As a key member of our customer-facing organization, you will be responsible for developing and implementing strategic shopper insights initiatives that drive growth and profitability across Mass, Drug, and Food channels.
Responsibilities:
- Lead the development of shopper insights strategies that inform product innovation, marketing, and sales efforts
- Analyze large datasets to identify trends and patterns that impact category and brand performance
- Presentation of insights and recommendations to senior leadership teams, including Marketing and Sales leaders
- Collaboration with cross-functional teams to ensure seamless execution of shopper insights-driven initiatives
- Development and maintenance of relationships with key retailers and customer-facing stakeholders
Requirements:
* Bachelor's degree in Marketing, Finance, or related field required; advanced degree preferred
* Minimum 3-5 years of experience in retail industry, preferably in shopper insights or marketing role
* Proven ability to analyze complex data sets and communicate findings effectively to non-technical stakeholders
The estimated salary for this position is $90,000 - $120,000 per year, depending on qualifications and experience.
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