Strategic Retail Marketing Manager

4 days ago


New York, New York, United States ByHeart Full time
About ByHeart

We are a dynamic company that is shaping the future of retail marketing. As a Senior Manager of Retail, you will play a critical role in driving our retail marketing strategy and fueling the growth of our brand.

Salary

The estimated annual salary for this position is $123,000-$138,000, depending on location. You will also be eligible for a discretionary performance-based annual cash bonus and participation in our equity program, as well as comprehensive benefits.

Job Description

Retail Marketing Strategy Development

  • Develop and implement comprehensive retail marketing strategies aligned with overall company objectives, focusing on driving sales and brand visibility in retail channels.

Retail Go-to-Market Planning

  • Lead the development of go-to-market plans for new retailer launches, new product launches at retail, seasonal retailer campaigns, and promotional activities in collaboration with the Retail, Shopper Media, Brand & DTC teams.

Customer Partnership Management

  • Cultivate and maintain strong relationships with retail partners, brokers, and their marketing teams, collaborating closely to align marketing efforts, maximize visibility, and drive mutual growth.

Retail Promotions

  • Conceptualize and execute retail promotions, including online and in-store events, displays, co-branded initiatives, and other promotional activities to drive foot traffic and increase sales.

Creative Brief Development

  • Craft clear and compelling creative briefs that inspire the creative team to develop innovative marketing assets for retail and campaigns aligned with brand objectives and retail partner requirements.

Execution

  • Oversight of end-to-end execution of retail marketing initiatives, ensuring timely delivery, seamless cross-functional collaboration with creative, effective implementation, and alignment with budgetary constraints.

Performance Tracking & Optimization

  • Development of KPIs and metrics to measure the effectiveness of retail marketing campaigns and initiatives, regular analysis of performance data to optimize strategies and tactics.

Team Collaboration

  • Building internal relationships to unlock retail potential through marketing team, providing guidance, mentorship, and support to drive professional growth and achieve departmental goals.

Marketing Opportunity Identification

  • Continuous analysis of market trends, consumer behavior, and competitor activities to identify opportunities for growth, differentiation, and disruption in the retail landscape.

Trend & Insights Reporting

  • Proactive sharing of shopper marketing best practices and learnings with peers and spearheading the broader commercial team's thinking on best-in-class tentpole programming.

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in retail marketing, with a focus on third-party retail channels and driving sales growth.
  • Proven track record of developing and executing successful retail marketing strategies, with tangible results in driving sales and market share.
  • Deep understanding of retail industry dynamics, consumer behavior, and channel management.
Benefits

You will be part of a dynamic team that is passionate about delivering exceptional results. In addition to your annual salary, you will be eligible for a discretionary performance-based annual cash bonus and participation in our equity program, as well as comprehensive benefits.



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