Content Relationship Manager
4 weeks ago
PetLab Co. is a leading pet supplement company with a strong presence in the DTC market. We're seeking a highly skilled Content & UGC Relationship Lead to join our team.
The ideal candidate will have 3+ years of experience in managing customer relationships, UGC, or content acquisition in a content-driven environment. They will be responsible for overseeing customer relationships with up to 50 customers at a time, locating and securing key talent on TikTok and Instagram to execute scripts for ads, and guiding them from the first message to securing a media release form.
Key Responsibilities:
- Manage outreach and build relationships with customers to acquire user-generated content.
- Identify and secure key talent on social media platforms to execute scripts for ads.
- Oversee the acquisition and organization of user-generated content to ensure it meets our high standards for creativity and quality.
- Work closely with the creative and digital content teams to ensure content aligns with our marketing strategy and goals.
- Provide detailed reports on the performance and effectiveness of UGC efforts, optimizing based on feedback and data.
Requirements:
- 3+ years of experience in managing customer relationships, UGC, or content acquisition.
- Strong understanding of digital content and social media trends.
- Highly organized and able to manage multiple customer relationships and content pipelines.
- Strong communication and negotiation skills to ensure smooth customer interactions and content rights acquisition.
- Comfortable using data to measure success and optimize strategies.
What We Offer:
- Clear reporting and access to a standalone data analytics team.
- Collaborative team environment with opportunities for rapid career progression.
- Autonomy to determine how best to meet objectives.
- Fast-growing environment with exciting challenges and opportunities for growth.
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