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Digital Media Manager

2 months ago

Salt Lake, Utah, United States Merkle Full time
Job Title: Digital Media Manager

We are seeking a highly skilled Digital Media Manager to join our team at Merkle. As a Digital Media Manager, you will be responsible for managing a team of specialists responsible for activation of programmatic and paid social campaigns.

Key Responsibilities:

  • Coordinate campaign details, audiences, assets, tags, and URLs with internal and external teams
  • Set up and optimize campaigns in Google Ad Servers, DSPs, and paid social platforms
  • Execute, launch, and deliver in full against campaign KPIs
  • Ongoing coordination and communication with internal and external teams on performance
  • Complete necessary wrap-up reporting tasks, in partnership with analytics team members

Requirements:

  • 3+ years of experience in a digital planning/buying role, including platform experience across ad serving (DCM, GAM, Criteo), DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest) technologies
  • Hands-on experience in DV360, The Trade Desk, and Facebook Ads
  • eRetail or eComm experience is a plus
  • In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and tag management solutions
  • Experience working on custom executions and out-of-the-box ideas with premium digital publishers
  • Curiosity for data analytics and how it affects the bottom line, ability to quantify results of advertising
  • Passion for technologies used to support digital advertising operations - ad serving, audience management tools, inventory applications, and third-party tags
  • Well-versed in the Microsoft Office suite, specifically Excel (pivot tables & VLOOKUP) and PowerPoint
  • Professional client communication, both written and verbal

About Merkle:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. We are champions for meaningful progress and strive to be a force for good for our people, clients, industry, and society.

Why Join Us:

We offer a dynamic and inclusive work environment, opportunities for growth and development, and a commitment to diversity, equity, and inclusion. If you are passionate about digital media and want to be part of a team that is changing the way businesses approach marketing, apply now