Digital Media Strategist

4 weeks ago


Salt Lake, Utah, United States Coral LLC Full time
Coral LLC is seeking a talented Paid Media Manager to drive user acquisition and optimize ad performance.

We are looking for a seasoned professional with a proven track record of delivering measurable results in paid media management. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to manage multiple campaigns and priorities in a fast-paced environment.

Key Responsibilities:
  • Develop and execute a data-driven paid media strategy across platforms, including Meta Ads, Google Ads, Affiliate, and display advertising.
  • Identify and prioritize opportunities for campaign optimization through analysis of performance metrics, market trends, and audience behavior.
  • Collaborate with cross-functional teams to align paid media efforts with broader marketing initiatives and business goals.
  • Create and manage a robust creative testing system to continue driving growth within ad platforms.
Requirements:
  • Proven experience in paid media management, with a track record of delivering measurable results.
  • Strong knowledge of paid media platforms (Google Ads, Facebook Ads, etc.) and tools for optimization and reporting.
  • Proficiency in analytics tools, such as Google Analytics, and marketing automation platforms.
  • Familiarity with CRM software and audience segmentation tools.
Experience:
  • Minimum 3-5 years of experience managing paid media campaigns.
  • Demonstrated success in driving ROI and optimizing ad spend.
  • Strong understanding of digital marketing strategies, tactics, and best practices.
  • Experience working in a startup or fast-paced environment is a plus.


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