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Associate Brand Manager
1 month ago
We're a pioneering company that's elevating the vitality of people and the planet. Our purpose is to make a lasting mark, and we're committed to building an inclusive culture of belonging that reflects the diversity of our communities and customers.
As a Brand Marketing Associate, you'll play a key role in supporting our Brand Marketing function, overseeing day-to-day operations, and ensuring team members meet goals and targets. You'll be fluent in business performance, a functional hydration category expert, and a highly organized steward of the brand.
Key Responsibilities:- Lead business, category, and competitive data analysis to identify problems, find trends, and develop hypothesis to inform strategy, campaigns, and new product pipeline.
- Support project management to enable top-line sufficiency, lead reporting of commercial business performance, and development of accurate POS forecasts for demand planning at the product-line level.
- Responsible for quarterly trend reports (macro trends, micro trends, competitive profense reporting, etc.).
- Collaborate with in-house creative team or agency to develop creative toolkit for evergreen media.
- Partner with CMI on consumer research, analyze consumer insights, translate into recommendations for communication strategy, product claims, new product opportunities, and marketing campaigns.
- Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture, etc.
- Executional excellence and strong project management of key workstreams designed to grow the top and bottom line, as part of a brand strategy aligned through MLT.
- May be tapped to support high complexity or high-volume projects in partnership with other members of the Brand team.
- Create compelling stories and make sound recommendations about the brand, competitive, category, customer, or consumer trends to enhance the brand's equity and market performance.
- Support execution of disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration (based on scale of workstream).
- Responsible for tracking and updating budget within approved allocation.
- Operate through the lens of DEI and diversity goals.
- 1-3 years of business experience working in a professional environment, with 1+ years of experience working in any of the following areas: retail data analytics, consumer insights, or marketing.
- Internship at a CPG company with demonstrated success, a plus.
- Bachelors' degree in related field, MBA preferred.
- Interest in disruptive marketing and appetite to push boundaries.
- Strong time & project management skills, ability to navigate complexity.
- Ability to partner cross-functionally, strong collaboration skills and positive energy.
- Strong communication skills.
- Competency with data analytics, assessing business performance.
- Interest in creative marketing and brand building with a proactive and inventive mindset that is forward thinking.
- Growth mindset and coachable through feedback.
- 100% company-paid medical, dental, and vision insurance for employees (PPO, HMO, and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration.
Hybrid office environment with flexibility for industry events. Travel 20-30% of the time.
Candidates must be authorized to work in the United States without sponsorship.
The expected salary range for this position is $95,000 - $115,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
