E-Commerce Merchandising Manager
4 weeks ago
At Mattel, Inc Subsidiaries, we are seeking an E-Commerce Merchandising Manager to join our team. This role will be responsible for creating a consumer-first experience to drive sales and engagement across our direct-to-consumer business.
Key Responsibilities:
- Develop and maintain a product catalogue across a suite of global brand partners to deliver on DTC sales goal, corporate growth strategy, and brand expansion / presence.
- Develop and maintain full year calendar in accordance with the DTC business strategy inclusive of product launches and content activations.
- Partner with brand team across the Mattel family of IPs to develop the business strategy in support of both e-commerce and brand initiatives.
- Partner with marketing team to develop a compelling e-commerce offer and experience to drive customer conversion and repurchase.
- Partner with creative team to develop assets and copy in accordance with business strategy and brand guidelines.
- Manage Associate Manager and team project manager to facilitate planning and execution of all e-commerce projects, inclusive of product launches and content activations.
- Partner with data team for reporting on a per product, campaign, brand, and monthly basis, translating data into actionable insights.
- Partner with planning team to set appropriate production quotas, sales expectations and to deliver product to financial requirements.
- Leverage analytics to drive improvements for the product catalogue, brand portfolio, and e-commerce experience.
- Build a positive team environment and culture.
Requirements:
- 8 years of experience or equivalent accomplishments in consumer products brand focused business; toys and collectibles preferred.
- Experience in merchandise planning or experience working with merchandise planning teams.
- Experience with buying / catalog planning / product development cycles and cost + benefit considerations for balancing a sales portfolio.
- Experience in digital merchandising and/or marketing with full understanding of consumer journey through purchase funnel to customer retention.
- Experience managing business strategy with an ability to make quick decisions and effectively communicate updates/next steps.
- Experience working with multiple brands or working in a client-facing role.
- Ability to analyse data and turn analytics into actionable insights.
- Excellent reporting and presentation skills.
- Knowledge of digital/e-commerce best practices in SEO, SEM, CRO, etc.
- Financial model familiarity and business experience required.
- MBA preferred.
- Degree in related field or equivalent years of working experience in related capacity.
About Mattel:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.
How to Apply:
Interested candidates should submit their application through our website. We are an equal opportunity employer and welcome applications from diverse candidates.
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