Associate Vice President, B2B and Specialty Solutions Marketing Lead
2 weeks ago
CenterWell Home Health is seeking a seasoned marketing leader to drive strategic growth and innovation in our B2B and Specialty Solutions business. As Associate Vice President, you will lead a high-performing team to develop and execute marketing campaigns that drive new prospects and improve client retention.
About the RoleThis is a critical inflection point for our industry, and we need a visionary leader to shape our marketing approach for Group Medicare Advantage, Individual and Group Specialty health care plans. You will be responsible for delivering industry-leading sales marketing and enablement capabilities for our vast network of agents/brokers, leveraging your expertise in B2B marketing and sales techniques.
Key Responsibilities- Develop and execute strategic marketing plans to drive business growth and improve client retention
- Lead a high-performing team to deliver innovative marketing campaigns and sales enablement initiatives
- Collaborate with cross-functional teams to drive business outcomes and improve customer experience
- Develop and manage budgets to ensure effective resource allocation
- Stay up-to-date with industry trends and best practices to inform marketing strategies
- 8+ years of experience in B2B sales and marketing, with a proven track record of success
- Strong leadership and team management skills, with experience leading large teams and budgets
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Proven expertise in segmentation and customer needs and behaviors insights gathering and application of insights to marketing and experience design
- Experience with CRM platforms, especially sales enablement capabilities
At CenterWell Home Health, we offer a competitive compensation package, including a base salary and bonus incentives. We also offer a comprehensive benefits package, including medical, dental, and vision benefits, 401(k) retirement savings plan, and paid time off.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing leader looking for a new challenge, please submit your application.
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