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Director, Industry Relations

2 months ago

Chicago, Illinois, United States Epsilon Full time
Job Description

About the Role

The Director of Industry Relations will serve as the liaison between Epsilon and industry analysts, associations, and experts to maximize exposure, value, and engagement across the analyst channel. Working alongside Epsilon's VP of Analyst Relations, you will manage analyst outreach to enhance Epsilon's reputation as the industry leader in marketing and advertising technology and services.

Key Responsibilities

  • Develop a corporate strategy for engaging with key industry groups, such as the ANA, IAB, SEM, 4A's, and more.
  • Craft engagement plans for key industry associations to drive awareness of Epsilon's solutions, specific products, and/or services.
  • Collaborate with subject matter experts to understand business priorities and key initiatives and offer suggestions for association/membership opportunities to support them.
  • Manage the calendar of engagements, opportunities, and interactions to strengthen relationships with relevant organizations and ensure that Epsilon is well-positioned and top-of-mind with those who influence the opinions of the market.
  • Support the ongoing marketing needs of organizations as it relates to Epsilon's active participation.
  • Help incorporate association/membership activities into the marketing calendar for events, thought leadership, and demand generation activities.
  • Manage monthly reporting and metrics, including interactions, outcomes, and results against goals.

Job Qualifications

  • 6-8 years of experience in analyst relations, industry relations, or communications.
  • Preference given for experience in the marketing/advertising technology and services industry.
  • Bachelor's Degree from a 4-year college or university or equivalent experience, with an ideal focus in marketing, public relations, or communications.
  • Flexible and able to adapt to changing scenarios, stay calm under pressure.
  • A leader willing to get into the details to build a new role/function.
  • Passion and curiosity for technology, digital marketing, data, and innovation.
  • Excellent verbal and written communication skills.
  • Creative problem-solving and collaboration skills.
  • Tenacious, organized, and self-motivated; ability to respond quickly.

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies, and publishers to reach real people, not cookies or devices, across the open web.

Our Culture

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon's Commitment to Diversity, Equity, and Inclusion

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.