Product Lead for Marketing Technology

4 weeks ago


Palo Alto, California, United States Tencent Full time
Job Summary:

Tencent is seeking a highly skilled Product Lead for Marketing Technology to join our team. As a key member of our marketing organization, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms.

Key Responsibilities:

1. Product Development:

a. Lead the end-to-end product development lifecycle of user acquisition marketing tools and platforms, from ideation to launch.

b. Define product vision, strategy, and roadmap in alignment with business objectives and market needs.

2. Market Insights & Strategy:

a. Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.

b. Translate complex marketing needs into actionable product features and improvements.

3. Cross-functional Collaboration:

a. Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.

b. Partner with data teams to ensure that product development aligns with data integration and analytics needs.

Requirements:

Qualifications:
  • Bachelor's or Master's degree in Computer Science, Engineering, Data Science, or a related field.
  • 8+ years of experience in product management within a SaaS platform environment.
  • Deep understanding of user acquisition (UA) channels, advertising platforms, and their operational mechanisms.
  • Demonstrated ability to translate complex market need into actionable product solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong problem-solving skills, with a data-driven approach to decision-making.
  • Experience working in the gaming industry is a plus.


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