Strategic Product Development Manager

4 weeks ago


Grand Rapids, Michigan, United States Convivial Brands Full time

About the Role:

We're seeking a seasoned Senior Product Manager to drive profitable growth for Convivial Brands. As a key member of our Product Management and Marketing Team, you'll play a pivotal role in developing the strategic product roadmap for new product development, portfolio management, and product lifecycle management.

Key Responsibilities:

  • Develop and execute product line strategies, priorities, and category plans to ensure innovation, relevance, and competitiveness.
  • Create roadmaps to achieve strategic plans, emphasizing new product development, product positioning, and go-to-market strategies.
  • Define and align product segmentation with brand positioning and strategy.
  • Develop business proformas for new products, programs, and promotions.
  • Establish strong relationships with cross-functional teams and facilitate product line reviews to evaluate ongoing performance.
  • Manage product categories to expand market share, increase sales opportunities, and drive profitability.
  • Establish product lifecycle metrics and plans for modifications to maintain desired performance levels.
  • Collaborate with marketing and sales to create effective plans and drive awareness of our brands.
  • Develop and cultivate relationships with key stakeholders to influence decisions and achieve desired outcomes.

About Convivial Brands:

Convivial Brands is the umbrella company for our 4 brands - Design Design, Verdant Graphics, The High Five GR, and Tableau. Our mission is to create opportunities, products, and a culture that strives to make life better. We operate within our Core Values of being trustworthy, pursuing excellence, and exemplifying a team-first mindset.



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