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Director of Product Marketing

2 months ago

San Jose, California, United States Renesas Full time
Job Description

This position is in the Configurable Mixed Signal Division (CMSD), part of Renesas' Analog & Connectivity organization.

The CMSD team develops and industrializes highly programmable mixed-signal products for a wide range of applications, including consumer, communication, computing, data center, industrial, and automotive applications.

The CMSD team is the pioneer and dominant market leader of the highly successful GreenPAK family of products.

This customer-configurable product and platform enables customers to differentiate their products and reduces BOM cost and, development cost, and time.

The CMSD team is continuously expanding our product portfolio, which includes high-performance analog IPs, motor control, and FPGA.

Key Responsibilities:

  • Strategic Planning: Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products
  • Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market
  • Go-to-Market Strategy: Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns
  • Market Research and Analysis: Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities
  • Customer Engagement: Build and maintain strong relationships with key customers and partners
  • Team Leadership and Development: Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities
  • Marketing Collateral and Content: Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations
  • Performance Monitoring and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives

Qualifications:

  • Bachelor's degree in marketing, business, engineering, or related field (MBA preferred)
  • 10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role
  • Track record of successfully managing and launching products, driving revenue growth
  • Strong understanding of programmable mixed-signal technologies and customer requirements
  • Proven track record of developing and executing successful product marketing strategies in the semiconductor industry
  • Excellent leadership, communication, and collaboration skills
  • Experience working with cross-functional teams and managing complex projects

About Renesas:

Renesas is one of the top global semiconductor companies in the world.

We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets.

We are a key supplier to the world's leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide.

As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial.

Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values.

At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what's next in electronics and the world.