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Luxury Brand Advocate

2 months ago

Miami, United States EssilorLuxottica Full time
Requisition ID: 844120
Position: Full-Time
Total Rewards: Benefits/Incentive Information

EssilorLuxottica stands as a premier authority in the creation, production, and distribution of high-end, fashionable, and athletic eyewear. Our extensive wholesale network spans over 150 nations, complemented by a retail footprint of more than 9,100 stores worldwide.

In North America, our wholesale division proudly represents global icons such as Ray-Ban and Oakley, alongside numerous prestigious fashion house brands. Our retail portfolio features renowned names like LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. Additionally, we are the proud parent of EyeMed, the fastest-growing vision care provider in the United States.

EssilorLuxottica's Wholesale teams are dedicated to delivering exceptional quality frames, unparalleled expertise, and a profound understanding of products and markets to empower our clients and enhance their businesses throughout North America.

GENERAL FUNCTION

The Luxury Brand Advocate will optimize premium brand distribution to fulfill both sales and image objectives for their assigned brands within their territory. This role involves crafting customer business strategies that effectively balance both sell-in and sell-through initiatives. The Advocate will foster new business prospects and concentrate on elevating standards in distribution, training events, productivity, and merchandising to ensure exemplary customer service.

MAJOR DUTIES AND RESPONSIBILITIES
  • Attains quarterly sales, average unit price, distribution, and door productivity goals for respective brands.
  • Collaborates closely with the local synergy team to ensure cohesive business and customer relationship management.
  • Establishes and adheres to a strategic call cycle to achieve the desired service frequency within independent accounts, targeting at least two visits per quarter.

    • Cultivates robust relationships at all levels within the practices and businesses managed (doctor, optician, store manager, etc.).

    • Drives assortment strategies with clients.
  • Effectively onboards all clients with pre-booking for each collection.
  • Proactively oversees all aspects of distribution within the designated territory, including audit management, openings, closings, and parallel cases.

    • Ensures compliance with brand visual merchandising standards; refreshes and utilizes POP materials to enhance brand visibility and positioning within the point of sale.

    • Leverages all brand resources to conduct regular staff training sessions, reinforcing knowledge and ensuring consistent messaging to patients/consumers in line with brand standards.

    • Nurtures the existing customer base while collaborating with the local sales team to identify new market opportunities.
  • Develops and executes trunk shows and other consumer engagement events to elevate brand awareness and drive sales.

    • Acts as a representative of the Luxury brands, ensuring adherence to established brand standards to maintain brand equity.
BASIC QUALIFICATIONS
  • BA/BS Degree.
  • 5 years of direct sales experience with a proven track record of success.
  • Strong interpersonal, written, and verbal communication skills.
  • Excellent training and presentation capabilities.
  • Robust visual merchandising expertise.
  • Ability to problem-solve, anticipate challenges, and propose effective solutions.
  • Deep understanding and passion for fashion and luxury goods.
  • Exceptional organizational and time management skills.
  • Highly professional demeanor with a strong fashion sense.
  • Sound business judgment and negotiation skills.
  • Team-oriented with strong leadership qualities.
  • Proficient in PC applications, including Excel, Word, and PowerPoint.
  • Significant field time required, including overnight travel.
  • Valid driver's license.
PREFERRED QUALIFICATIONS

Employee compensation is determined by various factors, including geography, experience, qualifications, skills, and local minimum wage regulations. Additionally, competitive bonus and/or commission plans may be offered, complementing a comprehensive total rewards package. Benefits may encompass healthcare, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica is committed to providing reasonable accommodations to individuals with disabilities who require assistance in the application and hiring process, consistent with applicable laws.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy, genetic information, or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.