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Marketing Director

2 months ago

Frisco, Texas, United States DelMonte Hotel Group Full time
Job Title: Marketing Director

DelMonte Hotel Group is seeking a highly skilled Marketing Director to lead our retail brand marketing efforts. As a key member of our Legends Global Merchandising team, you will be responsible for developing and executing strategic marketing plans that drive business results and elevate our brand presence.

Key Responsibilities:
  • Own the RFP business development process and deliver integrated marketing solutions that scale across all accounts.
  • Act as a thought-leader for the LGM IMT team and its clients, providing expertise in retail brand marketing, project management, external communications, and marketing campaigns.
  • Lead the development of LGM business, strategic marketing, and communication decks to showcase our capabilities and deliver key information to clients and partnerships.
  • Own the consumer journey, brand narrative, and client relationships, driving seasonal product storytelling across the omni-channel experience.
  • Compile annual marketing plans and analyze their effectiveness, providing analytical insights to inform future merchandising activities.
  • Work in partnership with the IMT team, program leads, and merchandise team to identify key apparel items, assortments, and collections to elevate across the omni-channel ecosystem.
  • In partnership with the ecomm team, define on-site product assortment through retail brand photography, copy direction, and site business planning to drive revenue.
  • Develop strong communication skills through effective verbal and written presentation.
  • Monitor competitive programs and analyze consumer marketplace trends, understanding current trends in specific cities within our client base.
  • Have working knowledge of email marketing, social media marketing, and online advertising.
  • Effectively manage merchandising budgets to deliver plans and stay within budget.
  • Be a team player and contribute to the general success of Legends Global Merchandising across all facets.
Qualifications:
  • Bachelor's degree required, preferably in marketing, communications, business, or a related field.
  • Minimum of seven (7) years of high-level experience in retail brand marketing and/or sports and entertainment marketing with proven leadership in personally directing major clients' initiatives.
  • Hands-on, strong leader with a demonstrated track record in driving business results and developing a brand through strategic and tactical marketing efforts.
  • Extraordinary project management skills and the ability to manage multiple ongoing projects simultaneously.
  • B2B & B2C marketing excellence; trend awareness and execution being critical.
  • Expertise in identifying opportunities, developing strategies, and negotiating creative solutions.
  • Retail Brand Marketing, Agency, Merchandise, and/or sports operational background, a plus.
  • Strong interpersonal and leadership abilities with excellent communication skills (written and oral).
  • High energy, passionate personality that thrives in a fast-paced, ever-changing environment.
  • Strong work ethic with the ability to multi-task and a competitive drive to win.
  • Ability to develop creative proposals that meet and exceed potential partners' needs.
  • Ability to quickly earn and maintain trust and build consensus in an ambiguous work environment.
  • Ability to develop strong peer-level relationships and excel in a collaborative, team-oriented environment.
Compensation:

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life, and disability insurance, paid vacation, and a 401k plan.

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.