Tealium Integration Specialist

2 weeks ago

Miami, United States HCL Technologies Full time

Job Description (Posting).

Tealium Integration Specialist

Job Overview:
We are looking for a proficient Tealium Integration Specialist with extensive experience in Tealium iQ for effective tag management and marketing solutions.

The successful candidate will possess practical knowledge of Tealium iQ functionalities, including tags, events, extensions, load rules, and server-side integrations through connectors and webhooks.

Additionally, familiarity with consent management, Tealium Customer Data Platform (CDP), and transitioning from other tag management systems such as Google Tag Manager (GTM) or Adobe Launch to Tealium is crucial.


Key Responsibilities:
1. Implement and oversee tagging solutions utilizing Tealium iQ for streamlined tag deployment, event tracking, and data layer management.

2. Configure Tealium extensions and load rules to enhance data collection and ensure precise tracking of marketing initiatives and user interactions.

3. Develop server-side connections using Tealium connectors and webhooks to support marketing operations and data flow.
4. Deploy JavaScript-based consent management solutions within Tealium to comply with privacy regulations and user preferences.
5. Leverage Tealium Customer Data Platform (CDP) to improve customer insights and personalization capabilities.

6. Lead the migration from other tag management systems (e.g., GTM, Adobe Launch) to Tealium, ensuring a seamless transition and operational efficiency.

7. Collaborate with cross-functional teams, including marketing, analytics, and IT, to comprehend business needs and implement effective solutions.
8. Integrate Tealium with various systems for optimized omnichannel experiences and seamless data exchange across platforms.

Qualifications:

1. A minimum of 9 years of experience working with Tealium iQ for tag management, including the setup of tags, events, extensions, and load rules.

2. In-depth knowledge of Tealium connectors and webhooks for server-side connectivity and data integration.
3. Proficiency in JavaScript.
4. Understanding of Tealium Customer Data Platform (CDP) and its capabilities for customer segmentation and data unification.

5. Experience in migrating from GTM, Adobe Launch, or similar tag management platforms to Tealium, focusing on maintaining and enhancing existing tagging strategies and site performance.

6. Strong analytical and problem-solving skills, with the ability to troubleshoot and optimize implementations.
7. Excellent communication skills and the ability to work collaboratively in a team setting.
8. Prior experience integrating Tealium with various systems for enhancing omnichannel marketing and customer experience.

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