Digital Marketing Specialist
5 hours ago
Pennant Services is seeking a skilled Digital Marketing Specialist - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries.
Key Responsibilities:- Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.
- Analyze campaign data to identify trends, measure performance, and inform strategic decisions.
- Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.
- Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.
- Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.
- Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.
- Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.
- Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.
- Utilize High Level as a CRM to track and analyze the results of ad campaigns, and provide training and support to team members and clients on effectively using the platform.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.
- Expertise in using Google Ads and Google Ads Editor for campaign management.
- Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns.
- Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting.
- Skills in Excel for data analysis and manipulation.
- Knowledge of Google Tag Manager, Google Analytics for tracking conversions.
- Knowledge of Google My Business a plus.
- Familiarity with Canva for designing ad creatives a plus.
- Comprehensive health insurance coverage to support the well-being of our employees and their families.
- Paid Time Off (PTO) to encourage work-life balance and provide time for relaxation and personal pursuits.
- 401(k) plan with company match.
- Flexible working hours to accommodate the varied needs of our team members.
- Mostly remote work opportunity with an in-office presence required only one day a week.
- Professional development opportunities to support continuous growth and learning.
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Digital Marketing Specialist
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Vail, Colorado, United States Pennant Full timeJob Title: Digital Marketing Specialist - Paid AdsWe are seeking a highly skilled Digital Marketing Specialist - Paid Ads to join our team at Pennant Services. As a key member of our marketing team, you will be responsible for designing, implementing, and monitoring paid advertising campaigns on Google Ads and Meta Ads Manager.Responsibilities:Design and...
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Vail, Colorado, United States Pennant Full timeJob Title: Digital Marketing Specialist - Paid AdsPennant Services is seeking a skilled Digital Marketing Specialist - Paid Ads to join our team. As a key member of our marketing department, you will be responsible for designing, implementing, and monitoring paid advertising campaigns on Google Ads and Meta Ads Manager.Responsibilities:Develop and execute...
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