Integrated Marketing Manager

5 days ago


Shelbyville, Tennessee, United States National Pen Company Full time
Job Title: Integrated Marketing Manager

Join a dynamic team at National Pen Company, a leading provider of personalized promotional products, as an Integrated Marketing Manager. In this role, you will be responsible for driving the transformation of our brand marketing efforts, leveraging your expertise in integrated campaign marketing to deliver high-impact results.

About the Role

We are seeking a seasoned marketing professional with a proven track record of launching integrated campaigns at high-growth companies. As an Integrated Marketing Manager, you will collaborate with cross-functional teams to align campaign strategy, programs, and goals, ideate and lead discussions to develop bold, creative ideas, and optimize campaign messaging and positioning.

Responsibilities
  • Develop and execute integrated marketing campaigns that drive business growth and customer engagement
  • Collaborate with marketing, creative, and channel leads to align campaign strategy and goals
  • Lead discussions to develop bold, creative ideas for campaigns
  • Optimize campaign messaging and positioning to create engagement and brand consistency
  • Craft end-to-end customer journeys by partnering with content and creative teams
  • Rally sales, partner, community, and internal teams around brand campaigns
  • Understand industry landscape, tech capabilities, and competitive approach to recommend content and creative assets
  • Gather and analyze campaign performance, including reporting on key learnings
Requirements
  • 7+ years of generalist marketing experience, with a combination of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing
  • Proven expertise launching integrated campaigns at high-growth companies with demonstrable ROI
  • Sharp project management, communication, and writing skills
  • Experience tracking and reporting on campaign marketing performance across various metrics and diverse channels
  • Comfortable in a fast-paced, agile, and high-performance environment
  • Confident in advocating and educating cross-functional stakeholders on the nuances of brand marketing
About Us

National Pen Company is a leading provider of personalized promotional products, serving 22 countries worldwide. We are a successful, fast-growing global company helping small businesses do big things. We love solving problems, thinking creatively, and testing innovative strategies. We take what we do seriously, but not ourselves.

We offer a great work environment with competitive compensation, flexibility, and fun. If you're a motivated and dynamic marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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