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Senior Living Sales Director
2 months ago
We are seeking an experienced and goal-driven Community Relations Director (Sales and Marketing Manager) to join our team at Solista Senior Living by Cogir North Carolina. As a key member of our sales team, you will be responsible for managing all community outreach to maintain and exceed established occupancy goals for the community.
Key Responsibilities- Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
- Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
- Develop and manage the lead base, responding to telephone inquiries, remotely and in real-time when possible.
- Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
- Conduct walk-in and scheduled tours with prospective residents or interested parties.
- Provide sales activity reports with documented lead status, closing needs, and next steps.
- Follow-up with all potential residents, referral sources, or interested parties.
- Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
- Supervise, direct, and motivate all sales team members.
- Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
- Understand the community's care regulations to ensure proper placement and education to prospects.
- Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
- Monitor and maintain promotional item inventory; assess print advertising needs.
- Manage social media accounts.
- Carefully manage marketing budget, and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.
- A positive team player mentality and passion for serving seniors.
- 3-5 years experience in senior living, preferably Assisted Living and/or Independent Living sales, hospitality, or healthcare sales preferred.
- Bachelor's Degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.
- Has a proven track record in achieving and exceeding sales goals.
- Ability to manage time effectively, high initiative, and good judgment.
- Demonstrate professional ethics; with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
- Proficient in Microsoft Excel, Word, Outlook, and CRM.
Cogir Management USA, headquartered in Scottsdale, manages 90 senior living communities across 11 states and continues to grow. We are proud to be a leader in the senior housing industry nationwide, providing an exceptional quality of care, amenities, and team culture, where our residents and team members thrive.
Our common goal is to make a positive difference in the lives of our residents, today and in the future. Our team identity is based on three pillars: Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.
