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Global Marketing Activation Specialist

2 months ago

Boston, Massachusetts, United States Boston Consulting Group Full time
About the Role

We are seeking a highly motivated and detail-oriented Global Marketing Activation and Orchestration Co-Op to join our team at Boston Consulting Group. As a key member of our Global Marketing Activation and Orchestration team, you will play a critical role in shaping BCG's global positioning and supporting the activation of our global flagship topics.

Key Responsibilities
  • Support the activation managers in defining, executing, and adapting omni-channel positioning campaigns across BCG's global communication channels and local markets worldwide.
  • Identify relevant publications in BCG's existing editorial pipeline for broader activation.
  • Collaborate closely with colleagues from communication channels, Practice Areas, and local markets in an agile way.
  • Work with the analytics team to integrate and measure the value and impact of positioning campaigns and strategic partnerships.
  • Assist in the development and delivery of marketing assets for individual channels, such as social media.
About Us

BCG pioneered strategy consulting over 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next.

Requirements
  • Must be an undergraduate student currently enrolled in Northeastern University and approved by the university to participate in the January to June 2025 co-op cycle.
  • Work experience or academic background in marketing and communications.
  • Experience in a professional services firm, such as management consulting, is a plus.
  • Ability to work with different markets, cultures, and travel as required.
  • Advanced communication skills: oral, written, and active listening.
  • Fluent written and spoken English skills.
What We Offer

BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.