Director of Marketing and Patient Channel Lead

2 days ago

Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time
About the Role

We are seeking a highly skilled and experienced Director of Patient Marketing to lead our SOTYKTU brand in the US market. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive patient marketing strategy that drives growth and accelerates the brand's success.

Key Responsibilities
  • Develop and execute a patient marketing plan that accelerates SOTYKTU growth in a hyper-competitive category
  • Lead the early strategic framework and go-to-market plan for SOTYKTU in Psoriatic Arthritis for patient marketing
  • Provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution of brand priorities within each function
  • Foster strong collaborative working relationships with SOTYKTU leadership team
  • Collaborate with matrix partners to identify customer insights, and address opportunities and barriers through clear action plans
  • Partner with BI&A and Omnichannel Strategy partners to optimize DTC Marketing Mix & Channel Selection
  • Effectively analyze customer insights, brand performance, market trends, & competitive response to inform strategic plans that capitalize on prioritized business opportunities
  • Develop and grow direct reports and model the BMS Talent Philosophy
  • Effectively partner with Patient AOR, providing clear expectations, guidance, and feedback to agency, ensuring rigor in marketing excellence
  • Oversee the execution of a brand plan that delivers high-quality, strategic resources on time and within budget
Qualifications and Experience
  • BS/BA degree required. MBA preferred.
  • 8 years of pharmaceutical experience with a minimum of 5 years of marketing experience.
  • Previous patient marketing experience in a competitive environment is preferred.
  • Understanding of the dermatology and rheumatology marketplace is recommended but not required; relevant Immunology experience is a plus.
  • Proven record of leading and being the champion of commercial strategy.
  • Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results.
  • Previous people leadership experience, with a record of success in developing talent and building winning teams.
  • Ability to develop and manage strong customer relationships.
  • Highly skilled in translating insights into sound marketing actions and business recommendations.
  • Demonstrated willingness to push and evolve the organization with creative thinking and capability building
  • Strong ability to effectively drive performance within a matrix organization with exceptional organizational, interpersonal communication skills and executive presence required.
About Bristol-Myers Squibb

Bristol-Myers Squibb is a global biopharmaceutical company dedicated to transforming patients' lives through science. Our mission is to discover, develop, and deliver innovative medicines that help patients overcome serious diseases. We are committed to advancing our pipeline of potential new medicines and vaccines, while also exploring new ways to improve patient outcomes and reduce healthcare costs.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about making a difference in the lives of patients and are looking for a challenging and rewarding career opportunity, we encourage you to apply for this role.

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