Content Marketing Director

4 weeks ago


Columbia, Maryland, United States Aquent Full time

**Job Opportunity**

**About the Role**

We are seeking a highly skilled Content Marketing Director to lead our creative strategy, content creation, and advertising development efforts. As a key member of our marketing team, you will be responsible for guiding a team of marketing professionals in delivering creative content across paid and owned channels.

**Key Responsibilities**

  • Lead the account team and implement brand voice and guidelines.
  • Develop and lead a team of marketing professionals, fostering their strengths and immersing in target profiles, brand ideas, and program details to shape creative strategy.
  • Implement data and reporting tools for optimization, learning, and agile testing.
  • Partner with agencies to deliver full-funnel, on-brief creative for paid channels, driving both brand and performance.
  • Oversee the strategy and development of partner activations and related materials.
  • Create and manage monthly and annual budgets.
  • Drive creative storytelling aligned with channel and platform best practices.
  • Oversee owned channel content across social media, CRM, events, and direct mail.
  • Collaborate closely with channel leads, institutional marketing teams, product teams, finance, and compliance.
  • Manage agency relationships, including budget oversight, day-to-day operations, and contract negotiations.
  • Establish and maintain efficient processes for workflow and project management within the COE.

**Qualifications**

  • Bachelor's degree required.
  • Must have both in-house and agency experience.
  • Must understand brand voice and brand guidelines.
  • ~10 years' experience in marketing management.
  • Proficiency in market research, insights, and performance data reporting.
  • Experience leading and producing multi-channel paid media campaigns.
  • Knowledge of lead-generating marketing programs (e.g., direct mail, events, seminars, online campaigns).
  • Expertise in budgeting and understanding financial implications of marketing initiatives.
  • Proficiency in Microsoft Office/Teams, project management platforms (e.g., Workfront, Monday), and marketing tools.
  • Experience working in complex or matrixed environments.
  • Strong leadership, collaboration, and project management skills, with the ability to manage multiple priorities.
  • Enthusiastic and dynamic, thriving in a fast-paced, highly creative team environment.
  • Excellent written and verbal communication skills.

**Benefits**

  • Health, dental, vision, life, and disability insurance.
  • 401k.
  • PTO.
  • 12 paid holidays.
  • Bonus incentives.


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