Content Marketing Director
4 weeks ago
**Job Opportunity**
**About the Role**
We are seeking a highly skilled Content Marketing Director to lead our creative strategy, content creation, and advertising development efforts. As a key member of our marketing team, you will be responsible for guiding a team of marketing professionals in delivering creative content across paid and owned channels.
**Key Responsibilities**
- Lead the account team and implement brand voice and guidelines.
- Develop and lead a team of marketing professionals, fostering their strengths and immersing in target profiles, brand ideas, and program details to shape creative strategy.
- Implement data and reporting tools for optimization, learning, and agile testing.
- Partner with agencies to deliver full-funnel, on-brief creative for paid channels, driving both brand and performance.
- Oversee the strategy and development of partner activations and related materials.
- Create and manage monthly and annual budgets.
- Drive creative storytelling aligned with channel and platform best practices.
- Oversee owned channel content across social media, CRM, events, and direct mail.
- Collaborate closely with channel leads, institutional marketing teams, product teams, finance, and compliance.
- Manage agency relationships, including budget oversight, day-to-day operations, and contract negotiations.
- Establish and maintain efficient processes for workflow and project management within the COE.
**Qualifications**
- Bachelor's degree required.
- Must have both in-house and agency experience.
- Must understand brand voice and brand guidelines.
- ~10 years' experience in marketing management.
- Proficiency in market research, insights, and performance data reporting.
- Experience leading and producing multi-channel paid media campaigns.
- Knowledge of lead-generating marketing programs (e.g., direct mail, events, seminars, online campaigns).
- Expertise in budgeting and understanding financial implications of marketing initiatives.
- Proficiency in Microsoft Office/Teams, project management platforms (e.g., Workfront, Monday), and marketing tools.
- Experience working in complex or matrixed environments.
- Strong leadership, collaboration, and project management skills, with the ability to manage multiple priorities.
- Enthusiastic and dynamic, thriving in a fast-paced, highly creative team environment.
- Excellent written and verbal communication skills.
**Benefits**
- Health, dental, vision, life, and disability insurance.
- 401k.
- PTO.
- 12 paid holidays.
- Bonus incentives.
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