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Senior Account Manager

2 months ago

Seattle, Washington, United States Snap Full time
About the Role

We are seeking a highly skilled Senior Account Manager to join our team at Snap. As a key member of our Sales team, you will be responsible for growing and nurturing senior-level client relationships, analyzing and optimizing campaign performance, and strategically planning branded and performance video campaigns.

Key Responsibilities
  • Lead, manage, and proactively grow relationships with key clients and agency partners
  • Proactively lead product update discussions, educate brands and agencies on Snap's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
  • Help onboard new account managers and account specialists, ensuring they understand best practices and key cross-functional relationships
  • Partner with account executives and creative strategists throughout the RFP process to develop innovative, insight-driven digital campaigns on Snapchat, bringing measurable ROI for our clients
  • Lead projects involving complex work streams and cross-functional collaboration (internally and externally)
  • Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
  • Increase adoption and engagement of Snap's self-service platform and auction-based tools, providing ongoing technical support and real-time analysis
  • Proactively develop best-in-class case studies that deliver a constantly evolving test-and-learn agenda across the category
Requirements
  • Advanced Excel skills, as well as experience with analyzing datasets and delivering actionable insights
  • Incredibly data-driven, with deep understanding of advertising performance metrics
  • Proven experience working effectively with cross-functional teams and all levels of management (internally and externally)
  • Expert understanding of advertising performance metrics
  • Deep understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies)
  • Ability to work in a fast-paced environment and adapt to changes
  • Ability to lead multiple projects with strong attention to detail
  • Exceptional communication skills; both written and verbal
  • Exceptional organizational and prioritization skills
Qualifications
  • BS/BA degree in business, communications, marketing, or another related area of study or equivalent years of experience
  • 5+ years proven experience taking complex data and evaluating success metrics to create data stories that drive campaign performance or
  • 5+ years working with clients to understand the brand strategy, product attributes, main competitors, and major issues facing their business while performing in-depth data analysis that deliver both short and long-term strategies
  • Experience in the digital media industry with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field
Preferred Qualifications
  • Pre-existing relationships with senior-level client decision-makers and brand marketers
  • Impressive track record of delivering on quota and obtaining positive reviews
  • A passion for Snapchat as a user and solid knowledge of our ad products