Federal Marketing Manager

2 weeks ago

Virginia Beach, Virginia, United States CDM Smith Full time
Job Title: Federal Marketing Manager - Communications and Engagement

We are seeking a highly skilled and experienced Federal Marketing Manager - Communications and Engagement to join our team at CDM Smith. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing and communications strategies to promote our services and projects to the US Government clients and industry partners.

Key Responsibilities:
  • Develop and implement marketing and communications strategies to promote our services and projects to the US Government clients and industry partners.
  • Collaborate with the Federal Services Unit sales team to develop short-term and long-term strategies for communications and engagement programs.
  • Utilize various platforms, including client outreach programs, webinars, internal and external communications, website content, social media, print and electronic media, national and regional conferences, email, and employee communications.
  • Consult routinely with Federal Services Unit sales management to proactively discuss anticipated changes in strategy and new issues impacting marketing and communications programs.
  • Recommend new approaches and programs in response to changes.
  • Maintain awareness of communication and engagement trends in our industry.
  • Oversee the implementation of communications and engagement campaigns and programs.
  • Maintain the Federal Services Unit's calendar of conferences and develop annual budgets for conference-related spending.
  • Attend key conferences to support the communication of our services and capabilities.
  • Determine key performance metrics to measure success and establish change management communications techniques to identify the need for greater clarity.
  • Modify programs and information flow based on results.
  • Review all campaigns and communications programs to find synergies between programs and avoid overlap.
  • Track the long-term impact of programs through sales, pipeline, and leads, customer perception measures, and internal awareness metrics.
  • Manage day-to-day activities of assigned staff, providing feedback on performance appraisals and overseeing the development and training of staff.
Requirements:
  • Bachelor's degree.
  • 12 years of related experience with at least 3 of those years in a management or supervisory capacity.
  • Domestic and/or international travel may be required. The frequency of travel is contingent on specific duties, responsibilities, and the essential functions of the position, which may vary depending on workload and project demands.
  • Equivalent additional directly related experience will be considered in lieu of a degree.

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