Head of Marketing and Communications
1 week ago
Company Name: Capitol Technology University
POSITION SUMMARY:
Reporting to the Senior Vice President of Enrollment Management and Marketing, the Director of Marketing and Communications plays a pivotal role within the university's communications team. This position requires both independent and collaborative efforts to produce branded digital and print materials that support the university's enrollment and advancement goals.
DUTIES AND RESPONSIBILITIES:
- Work in partnership with enrollment and advancement teams, as well as faculty, to devise innovative marketing and communications strategies.
- Lead a dedicated team comprising two full-time staff members, contractors, and student employees.
- Manage the department's project timeline, which includes website updates, advertising, marketing collateral, email campaigns, and publications.
- Coordinate marketing initiatives with external partners.
- Ensure consistency in the university's visual identity and brand messaging.
- Establish and uphold the university's Brand Guide and communication policies.
- Develop and refine high-quality communication materials tailored for diverse audiences.
- Generate monthly e-newsletters for university stakeholders.
- Review and oversee university student publications, including catalogs, handbooks, and magazines.
- Represent the department at university and external meetings.
- Research and recommend advertising opportunities to enhance marketing efforts.
- Identify opportunities for efficiency improvements and cost-saving strategies.
- Stay updated on design trends to maintain the university's brand relevance.
- Perform additional duties as assigned.
POSITION QUALIFICATIONS:
- A minimum of three years of experience in marketing or communications, ideally within an academic environment.
- Proficiency in Adobe Creative Suite.
- Experience in project management.
- Bachelor's degree in marketing, communications, or a related field.
PHYSICAL DEMANDS:
This position involves minimal physical strain, with occasional extended periods of sitting and routine tasks involving a computer and phone. The ability to lift up to 20 lbs. is required.
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