Marketing Director

3 weeks ago


Charlotte, North Carolina, United States Specialty Products and Insulation Full time

Marketing Manager Job Description

The Marketing Manager at Specialty Products and Insulation is responsible for developing and executing marketing strategies to drive business growth and customer engagement. This role requires a strong understanding of integrated marketing channels, including digital and offline marketing, as well as the ability to analyze data and optimize performance.

Key Responsibilities:

  • Develop and execute marketing plans to support business objectives
  • Own all digital and offline marketing channels, including social media, email, and content marketing
  • Manage marketing budget and make suggestions for improving fundamental metrics such as ROI, CPL, CPC, and CLV
  • Collaborate with cross-functional teams to define marketing plans and execute campaigns
  • Stay up-to-date on traditional and digital marketing trends and best practices

Requirements:

  • Bachelor's degree in marketing, business, or similar discipline
  • 5-7 years demonstrated successful experience in traditional and digital marketing, including strategic planning and execution
  • Proficient in Google Ads, Canva or Adobe Creative Cloud, Hootsuite, and all social media platforms
  • Well-versed in email marketing, social media, SEO and PPC best practices
  • Ability to manage multiple projects in a fast-paced environment while meeting established timelines

Work Environment:

The Marketing Manager will work remotely and may be required to travel up to 25% of the time. The ideal candidate will be comfortable with Microsoft 365 and have a strong understanding of brand guidelines and marketing principles.


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