Lead Brand Strategy Specialist
2 weeks ago
About the Position:
This position is hosted by Jobot and is designed for an experienced professional who can contribute significantly to brand strategy initiatives.
Compensation:
Salary range: $80,000 - $100,000 annually
Why Work With Us?
We offer an exceptional benefits package, a vibrant company culture, ample opportunities for career advancement, and a flexible work arrangement of four days onsite and one day remote.
Key Responsibilities:
- Contribute actively to the creation of brand strategy, including journey mapping, core positioning, and foundational elements that influence vocabulary, visuals, packaging, and product or service innovation.
- Craft briefs that motivate the agency to generate innovative ideas grounded in strategic insights, continually enhancing our briefing process to inspire creativity.
- Collaborate with research, strategy, creative, brand management, and channel teams to ensure that strategic insights drive impactful ideas that yield results for clients.
- Spearhead the development of a real-time, data-driven platform that facilitates the swift identification of trends, insights, and strategies to support compelling creative work.
- Dedicate oneself to mastering the craft of strategic planning, including brand, communications, content, and experiential strategy, while continuously refining the ability to uncover and articulate powerful insights.
- Assist in new business initiatives as well as support existing client relationships.
Qualifications:
- A Bachelor’s degree is required; an advanced degree is a plus.
- 2-5 years of relevant experience in strategic planning within a branding firm, advertising agency, or similar creative environment.
- Familiarity with brand management, creative processes, media planning, and operational agency workflows.
- Knowledge of customer segmentation, targeting, positioning, customer journey, and overall customer experience.
- Strong analytical and problem-solving capabilities; adept at identifying research needs and participating in the development and interpretation of research outputs.
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