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Lead Brand Strategy Specialist

2 months ago

Nashville, Tennessee, United States Jobot Full time
A prominent Marketing & Advertising firm is seeking a Senior Brand Strategist to take on a pivotal role in strategic planning for an expanding clientele.

About the Position:

This role involves a hybrid work arrangement, combining onsite and remote work.

Key Responsibilities:
  • Actively contribute to the formulation of brand strategy initiatives, including journey mapping, core positioning, foundational elements, and their influence on vocabulary, visuals, packaging, and innovation.
  • Craft briefs that motivate the agency to generate innovative ideas grounded in strategy and insights, enhancing the briefing process to inspire exceptional creativity.
  • Collaborate with research, strategy, creative, brand management, and channel teams to ensure that strategic thinking is impactful and fosters significant ideas that yield results for clients.
  • Spearhead the development of a real-time, data-driven platform that facilitates the swift identification of trends, insights, and strategies to enhance creative output in response to social conversations.
  • Dedicate efforts to mastering the craft of strategic planning, including brand, communications, content, and experiential strategy, while continuously refining the ability to uncover and articulate compelling insights.
  • Support both new business initiatives and existing client relationships.

Qualifications:
  • A bachelor's degree is required; an advanced degree is preferred.
  • 2-5 years of relevant experience in strategic planning within a branding firm, advertising agency, or similar creative environment.
  • Familiarity with brand management, creative processes, media planning, and operational procedures within an agency context.
  • Knowledge of customer segmentation, targeting, positioning, customer journey, and overall customer experience.
  • Strong analytical and problem-solving abilities, with the capacity to identify research needs and engage in the development and interpretation of research findings.

Interested in exploring this opportunity further? Please submit your application for consideration.